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Marketing Manager – Events Industry
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£200-£300
Customer Insights Marketing Manager (Retail)
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From McJob to McAlevels

This is a tough one. My natural instinct is to slate McDonald's every time, without fail, and mostly with good reason, but I find myself slightly torn today reading the news that the burger giant is offering workplace education. It's not a bad...

Posted Jan 28 2008, 01:47 PM by Gordon Macmillan with | with 2 comment(s)

Filed under: McDonald's, McJob

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McDonald's CEO says he can't leave the kids alone

I have to be careful here or McDonald's will come down on me with a one ton burger of legal fun, but CEO Jim Skinner says he can't stop advertising at children. He just can't leave them alone. The world' largest purveyor of junk food,...

Posted Jul 17 2007, 10:13 AM by Gordon Macmillan with | with 15 comment(s)

Filed under: McDonald's

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Redefining McJob

McDonald's is trying to redefine this Generation X slacker term to mean something better than an "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector". Good luck. Well that's what...

Posted Mar 20 2007, 11:39 AM by Gordon Macmillan with | with 1 comment(s)

Filed under: Douglas Coupland, Generation X, McDonald's, McJob, Richard Linklater

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Fast Food Nation

Saw this last night and it's a must see. Like 'Dazed and Confused', but with a message. Richard Linklater's latest movie, which opens shortly, is a fictionalised version of Eric Schlosser's hit non-fiction book 'Fast Food Nation'...

Posted Jan 09 2007, 12:34 PM by Gordon Macmillan with | with no comments

Filed under: fast food, Fast Food Nation, McDonald's, Richard Linklater

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Brands they're... there for you

Talk about backing as many horses as possible. A host of international brands are showing their true colours... and they are precisely the colours of what ever country you happen to be from. It's only when tournaments like the World Cup come around...

Posted Jun 06 2006, 05:53 PM by Gordon Macmillan with | with no comments

Filed under: Hyundai, Mastercard, McDonald's, Umbro, World Cup

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Dating Ronald

Have you ever given much thought to Ronald McDonald's sex life? No me neither, but someone has. In his new novel 'jpod' (a sort of follow-up to Microserfs) Douglas Coupland devotes much time to Ronald's sex life. It must be something to...

Posted May 30 2006, 09:21 AM by Gordon Macmillan with | with no comments

Filed under: Douglas Coupland, McDonald's

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Just the McJob

Trying to take ownership of the McJob label in its new ad campaign is a brave strategy for McDonald's, but possibly not the smartest. The campaign tries to put a positive spin on the word that has for long been used to describe anyone working in McDonald's...

Posted Apr 20 2006, 08:43 AM by Gordon Macmillan with | with no comments

Filed under: McDonald's, McJob

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From McJob to McAlevels

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McDonald's CEO says he can't leave the kids alone

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Redefining McJob

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Fast Food Nation

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Brands they're... there for you

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Dating Ronald

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Just the McJob