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Marketers think Twitter is a great idea, why doesn't the public think so?

Is Twitter mainstream yet? Advertisers certainly think so, too bad consumers don't agree. A new study by Harris Interactive finds a polarising attitude between marketers and consumers towards the microblogging website. About half of advertisers surveyed...

Posted Jul 24 2009, 10:48 AM by Dan Leahul with | with 3 comment(s)

Filed under: Advertising, Marketing, Twitter

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Seriously, you can have my job – New editor for Brand Republic wanted

Seriously yes, it's true. After the longest time anyone can imagine (I checked) Haymarket is looking for a new editor for Brand Republic . It isn't anything that I said and honestly it has nothing to do with with this blog post I wrote earlier...

Posted Jul 15 2009, 03:54 PM by Gordon Macmillan with | with 8 comment(s)

Filed under: Brand Republic, Marketing, social media, Medai Week, Campaign

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How do you market a porno film?

Not a real porno film, but Kevin Smith's new raunchy romcom the title of which, 'Zack and Miri Make a Porno', which is causing a marketing nightmare for the Weinstein Company with newspapers, cable and TV channels refusing to run ads. 'Zack...

Posted Oct 30 2008, 09:16 AM by Gordon Macmillan with | with 7 comment(s)

Filed under: Kevin Smith, Marketing, porn, Movies, adult, Zack and Miri make a porno

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Stop thinking outside the box

I'm only saying this as if you didn't already know it "thinking outside the box" is officially the most annoying buzzword and marketing departments are the number one buzzword offenders. Research from MWB Business Exchange shows that...

Posted Oct 14 2008, 11:40 AM by Gordon Macmillan with | with 12 comment(s)

Filed under: Marketing, online, Jargon, buzzwords

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Ben & Jerry's peace wash-out with Lennon

I got invited to a lecture recently. I sighed, raised My eyebrows, before deleting the invite to 'Can brands save the world?'. To be honest it seemed the only response, but I was thinking about this morning as I read about Ben & Jerry's...

Posted May 28 2008, 11:08 AM by Gordon Macmillan with | with 2 comment(s)

Filed under: Green, Marketing

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Marketers think Twitter is a great idea, why doesn't the public think so?

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Seriously, you can have my job – New editor for Brand Republic wanted

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How do you market a porno film?

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Stop thinking outside the box

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Ben & Jerry's peace wash-out with Lennon