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Marketing Manager – Events Industry
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The perfect men's magazine

With Mike Soutar announcing plans for a free men's weekly magazine there has been a lot of speculation about what kind of magazine it might be and whether it poses a serious challenge to the paid-for men's titles. We have spent much time around...

Posted Jul 20 2007, 09:30 AM by Gordon Macmillan with | with 8 comment(s)

Filed under: Emap, GQ, Grazia, Maxim, Nuts, Zoo

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It's a winner: Emap's idea of free mag for men

Media Week has some news that FHM, Zoo and Arena publisher Emap is considering a launch of a free magazine for men following in the footsteps of Sport. Could this be the talked of Grazia for men we've all heard about? Buoyed by the success of the...

Posted Apr 24 2007, 10:32 AM by Gordon Macmillan with | with 5 comment(s)

Filed under: Arena, FHM, Grazia, Nuts, Zoo

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Puff Grazia

Congratulations to Grazia PR team at Emap on the three page advertorial in the Observer. Nice work. The piece in Observer Woman magazine waxed lyrical on the current star performer in the women's magazine market. The success of Grazia with its impressive...

Posted Mar 12 2007, 11:45 AM by Gordon Macmillan with | with 3 comment(s)

Filed under: Emap, Grazia

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Grazia for men

More news that Emap might launch a Grazia for men. Is it just me or will this magazine die a horrible death? Marketing reports that Emap has fuelled speculation that it is to launch a men's fashion weekly in the style of Grazia following a record...

Posted Feb 21 2007, 08:52 AM by Gordon Macmillan with | with 1 comment(s)

Filed under: Arena, Grazia, Nuts, Zoo, Simon Pegg

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Formula

It was a bloody day in the men's market and the writing is clearly on the wall for some.Never before have we seen such serious plunges in the glossy men's magazine market, with falls of close to 30% for Loaded, Maxim and FHM. Emap's FHM fell...

Posted Feb 16 2007, 10:35 AM by Gordon Macmillan with | with no comments

Filed under: FHM, Grazia, Loaded, Maxim

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The perfect men's magazine

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It's a winner: Emap's idea of free mag for men

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Puff Grazia

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Grazia for men

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Formula