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Marketers think Twitter is a great idea, why doesn't the public think so?

Is Twitter mainstream yet? Advertisers certainly think so, too bad consumers don't agree. A new study by Harris Interactive finds a polarising attitude between marketers and consumers towards the microblogging website. About half of advertisers surveyed...

Posted Jul 24 2009, 10:48 AM by Dan Leahul with | with 3 comment(s)

Filed under: Advertising, Marketing, Twitter

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New York Times opens up to Mom and Pop advertisers

The New York Times has opened up a self-serve ad platform for a series of citizen journalism websites which fall under its hyper-local 'The Local' domain, covering east coast boroughs from New York to New Jersey . Local "mom & pop"...

Posted Jul 23 2009, 10:41 AM by Dan Leahul with | with no comments

Filed under: Advertising, New York Times, Hyperlocal

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The trouble with ad agency Twitter advice

Here's a question. Would you take Twitter advice from an ad agency that didn't Twitter? Like Lowe Worldwide, which tweeted once back in April, or Saatchi London, which has tweeted three times. Ad Age has a good piece, which started me off on this...

Posted Jul 07 2009, 12:02 PM by Gordon Macmillan with | with 17 comment(s)

Filed under: Advertising, social media, Twitter

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Visit London Olympic ads

I've just seen Visit London's Olympic ads created by RKCR/Y&R for the first time and have to say was impressed. I must be coming over with Olympic spirit or something. Okay so the river Thames motif reminds me of the credits for 'Eastenders'...

Posted Aug 20 2008, 12:41 PM by Gordon Macmillan with | with 1 comment(s)

Filed under: Advertising, Olympics, Rainey Kelly Campbell Roalfe/YandR, sport

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Enfatico gets spoofed as Enfartico

A lot of people have had a good laugh at the name of the agency that WPP Group set up to handle its global Dell account, but some joker has taken it a step further with a spoof website Enfartico, which is amusingly close to the original. WPP is reported...

Posted Aug 14 2008, 03:39 PM by Gordon Macmillan with | with 3 comment(s)

Filed under: Advertising, Sir Martin Sorrell, WPP, branding, dell

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Thinkbox research doesn't tally with my reality

I've been reading Thinkbox's latest research into how many people are watching TV ads. I have to say that it the findings don't tally with my television viewing habits or those of my friends and family. Let me say, for starters, I think television...

Posted Aug 12 2008, 09:24 AM by Gordon Macmillan with | with 4 comment(s)

Filed under: Advertising, BSkyB, Thinkbox

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Peta puts Jenna Jameson in ad talking about sex

Animal charity Peta has another bunch of ads out recently and they all more or less have one thing in common. The latest features adult super star Jenna Jameson (with more on than usual) and they have her talking about sex. Go grab those headlines. You've...

Posted Aug 11 2008, 09:11 AM by Gordon Macmillan with | with 1 comment(s)

Filed under: Advertising, Olympics, peta, animals, celebrity, porn, sex, lloyd cole

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Is the advertising industry homophobic?

It's the question of the year. Today there is a guy with a funny walk being shot at by Mr T in a 4x4. Before that it was Nike and its Dunkin' ad. Bob Garfield has got so fired up he wrote a letter about it to John Wren. Is it a storm in a tea...

Posted Jul 28 2008, 03:02 PM by Gordon Macmillan with | with 8 comment(s)

Filed under: Abbott Mead Vickers BBDO, Advertising, Advertising Age, Gawker, Nike, The A-Team, Dodge, Snickers, homophobia, Mr T

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Creative comes up with a way to get women naked and call it work

This is generally what I thought people in advertising did most of the time. Came up with ideas to get women generally to part with items of their clothes and call it work. Maybe I'm thinking of another industry? Anyway, some wag has come up with...

Posted Jul 01 2008, 11:28 AM by Gordon Macmillan with | with 5 comment(s)

Filed under: Advertising, UKTV, Comedy

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Energizer Grand Prix ad is a cringeworthy winner

It isn't just me. I've polled the office and the general opinion of the Energizer ad from DDB South Africa, which won the Press Grand Prix at Cannes, is cringeworthy beyond belief and leaves you wondering who would create something like that?...

Posted Jun 19 2008, 03:02 PM by Gordon Macmillan with | with 10 comment(s)

Filed under: Advertising, Cannes

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Mobile advertising... it's the future?

It's Mobile World Congress in Barcelona. Sun, sea and phones as well as lots of articles about how mobile advertising is the future, but to be honest I'm still having trouble seeing this. Maybe it's the size of my screen? We're told that...

Posted Feb 12 2008, 02:57 PM by Gordon Macmillan with | with 8 comment(s)

Filed under: Advertising, Mobile advertising, social media

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Welcome to the WPP Group!

Spam is certainly getting personal. At Brand Republic we have this morning been welcomed into the WPP Group, but to be honest the pay isn't quite what we'd hoped. While we are big fans of Sir Martin Sorrell at Brand Republic, I think this is one...

Posted Jan 22 2008, 09:22 AM by Gordon Macmillan with | with no comments

Filed under: Advertising, WPP

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National tell the truth day?

If you are working in marketing you can sell just about anything, right? How about the truth? I only ask as 'National Tell the Truth Day' is rolling around and the pressure is on. What - you haven't heard of TTTD? No me neither, but Tamara...

Posted Dec 10 2007, 08:43 AM by Gordon Macmillan with | with 4 comment(s)

Filed under: Advertising

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Naked guy from 180 runs through Amsterdam

I'm not sure why anyone would want to read this, but there is a picture… Oh come on, it's for charity. Mark Schermers, account director on 180 Amsterdam's Adidas account did a naked run through the city on Friday. It is crazy stuff...

Posted Dec 04 2007, 09:27 AM by Gordon Macmillan with | with 1 comment(s)

Filed under: 180, Advertising, Charity

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Online ad buying

The practice of online planning and buying is coming under intense pressure these last weeks, first with Facebook and as we reported yesterday with adult listings and the Internet Movie Database. It seems likely that the Facebook story , relating to consumer...

Posted Aug 14 2007, 11:19 AM by Gordon Macmillan with | with 3 comment(s)

Filed under: Advertising, Facebook, Online advertising

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Marketers think Twitter is a great idea, why doesn't the public think so?

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New York Times opens up to Mom and Pop advertisers

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The trouble with ad agency Twitter advice

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Visit London Olympic ads

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Enfatico gets spoofed as Enfartico

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Thinkbox research doesn't tally with my reality

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Peta puts Jenna Jameson in ad talking about sex

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Is the advertising industry homophobic?

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Creative comes up with a way to get women naked and call it work

Tag Filter

Energizer Grand Prix ad is a cringeworthy winner

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Mobile advertising... it's the future?

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Welcome to the WPP Group!

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National tell the truth day?

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Naked guy from 180 runs through Amsterdam

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Online ad buying