Great line-up for next week's fourth APG Battle of Big Thinking with more than 20 of the biggest thinkers the business.One of the nice things about it is that it has a speedy format that progresses through out the day: three speakers per round, each given 15 minutes, with the audience voting at the end of each round. The winner of each round goes into an eliminator to find the supreme champion at the end of the day.There are still a few tickets left (celia.miranda@haymarket.com). We'll be tweeting details of the conference throughout the day and you can follow the event via the hashtag #BoBT.I'd also recommend following some of these people (if you're not already) who are all speaking at the event. First up is Matt Willifer @matt93 who is chairman of the Account Planning Group and head of planning at M&C Saatchi. Kicking off in the Big Global Thinking session is Will Harris, @willharris, UK marketing director of Nokia, ex of WCRS and AMV he's worked on the rebrand of BT Cellnet to O2 and Orange (not to mention being a former Conservative Party marketing chief).
Also in this slot is former BBH staffer Guy Murphy @guymurphy who for these last two years has been worldwide planning director at JWT.For Big Thinking and Innovation John Willshire @willsh from PHD will take to the stage who is head of innovation and will be looking at "the creation and cultivation of ideas through the study of social, cultural and technological trends". In what is likely to be one of the hottest sessions of the day head of strategy and innovation at VCCP Amelia Torode @Amelia_Torode will share what she has learnt from campaigns including comparethemarket/meerkat.com, in Big Thinking in Social Media.Also in this slot is We Are Social's Sandrine Plasseraud @MeToo will take to the stage. She is a former Renault marketer who was responsible who helped kicked start the firm's social media strategy. Kicking off Big Mobile Thinking will be Scott Seaborn @ScottSeaborn –head of mobile at Ogilvy Group UK and the co-chairman of the UK Mobile Marketing Association. Joining Scott will be Todd Tran @toddtran managing director of WPP mobile marketing agency for Joule. In another life he was a strategy management consultant with Bain & Company.Personally I’m looking forward to hearing Patrick O'Luanaigh @patrickol in Big Thinking in Free Spaces. He's the CEO of game developer and production company, nDreams and has been creative director at SCi and Eidos. He founded nDreams with an unusual approach and take (they were behind what was dubbed world's first ever console 'Alternate Reality Game' that scored over 4m visits in 12 weeks). Wonder if he's been playing COD:MW2?
The former Unilever marketer who worked with BBH on the much talked about repositioning of Lynx. He now leads Plum Baby, the private equity backed premium organic baby-food brand.It's near the end of the day, but Big Thinking in Marketing will be another goodie with Justin Basini @justinbasini the former vice-president for marketing at Capital One and Deutsche Bank who is now working on a new venture, which will be launching in 2010.Other include some of the industry's up and coming talent who will take to microphone in the Open Mic Session. Speakers here include Katy Lindemann @katylindemann a senior strategist Naked Communications.One of these speakers is going to win the day. Follow me on Twitter
This post was mentioned on Twitter by BrandRepublic: Some good speakers to follow at next week's Battle of Big Thinking conference http://tinyurl.com/ykzf6gx #BoBT
Gordon Macmillan
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