NME, Loaded, Nuts to Ideal Home and Marie Claire publisher IPC Media has said this afternoon that it plans to restructure and cut jobs.
Evelyn Webster, CEO of IPC Media said the Time Warner-owned firm would reorganise around three audience groups of men, mass-market women and up-market women as of January 4.
As a result of this new structure, there will be a reduction in a number of roles and IPC said it will begin a period of consultation with staff from November 20. It follows cuts elsewhere in the Time Warner-owned UK publisher with more jobs lost at AOL.
One of the first casualties is IPC Ignite MD Eric Fuller who will leave IPC at the end of December. The divisional names IPC TX and IPC Ignite will disappear altogether.
The three new divisions are
CEO Evelyn Webster, said: “While our current structure has served us well over many years, it now no longer fully reflects our clients’ business needs. Reach, as well as the delivery of tightly targeted audiences, has never been more important. By organising IPC by consumer audience, rather than by magazine frequency or subject area, we will create a more market-facing structure, which will also bring greater coherence to our operations.”As well as the changes to the publishing divisions, Charlie Meredith, previously MD of IPC TX, has been appointed to a newly created board role of MD, Central Operations, responsible for the majority of central operations including IPC Direct, the direct marketing division; IPC Plus, the syndication and licensing division; Production; and Property/Facilities. Charlie will also be responsible for ensuring that IPC meets its environmental obligations.
The cuts at IPC follow a restructure announced earlier this week by Brand Republic publisher Haymarket, which has resulted in the closure of Media Week and Revolution magazines.
Rival B2B publisher Centaur Media reported a 28% slide in revenues. Mike Lally, the Centaur group finance director, told MediaGuardian that Haymarket's decision to close Media Week and reduce Revolution to a quarterly insert would benefit its own titles such as New Media Age and Marketing Week.
"We are already market leaders against a number of Haymarket titles but there may be a marginal benefit to us [in Haymarket's restructure] of titles such as Revolution," he said.
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