Mashable has a good trending piece on things to watch out for on the real-time web, chiefly: collaboration; analytics; search; and ecommerce.Real-Time CollaborationWhether you've had a play with Google Wave or not there is a lot of talk about it and other online services (this includes Twitter as it continues to develop) can help grow how business work together collaborative and really change the way they do business. It is a bold claim, but the potential is huge with some talking about how Wave and other similar technologies have the potential to replace "email, instant messaging, forums, wikis, blogs and even traditional publishing outlets — combining them into something we can only begin to imagine. In other words, Google is building Web 3.0 inside Google Wave". Bernard Moon, MD of the Lunsford Group, who wrote the piece says he sees it as the tip of the iceberg: he talks about companies being able to make real-time changes to products and designs and much more. Real-Time Analytics As the flow of real-time data increases so will the services and applications in this space. Moon talks about a crowd sourced mobile map and traffic information service called Waze in Israel and how that has become effective by initially needing just 0.5% of the population to work. It has since launched in the US. This came up at Media140 where David McCandless, Information is Beautiful, gave an interesting presentation on bringing together data and images. The marrying of those in real-time has so much potential. Google has Google Maps Mobile Navigation on the way that appears similar to Waze whereby "connected users act as sensors and provide live, real-time traffic information and even data updates". Real-Time Search growthWell it is really happening now Microsoft and Google have moved in. Looking at Bing and seeing tweets appear there is going to be very useful. Google will add its own take any day now. Have you played with Bing Twitter beta?Moon talks about how this could offer opportunities for business using that real-time search around big events such as the World Cup or Superbowl. Monitoring such streams could easily allow highly targeted ads to be displayed alongside these real-time search results delivering exactly what people are talking about.Real-Time Ecommerce The one I know and have read least about. This is on the way, Moon mentions a company called Apnoti that indexes real-time pricing for consumers in the US and Germany. It allows consumers to take advantage of price changes on various ecommerce sites. People talk about this one but some of the examples he uses such as how it could offer competitive advantage for perishable goods whereby the grocer with fresher fruit can theoretically charge or sell more by providing real-time freshness data. Maybe. But you can certainly see it working for sale of tickets and events.
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Gordon Macmillan
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