I blogged a couple of months ago asking why would you follow a celebrity on Twitter? No surprise, but the New York Times has a piece today revealing that many celebs don't twitter themselves, their PA's do it. So really why, unless you want to see Demi Moore's (authentically) Twittered arse, would you bother?The New York Times has some great quotes in its piece today. 'Get rich or die tryin' rapper 50 Cent is one of those who Twitter, but, you know, don't "actually" Twitter.@50cent has around 204,000 follows, but portentous tweets such as "My ambition leads me through a tunnel that never ends."Errr word 50cent, get out of the tunnel dude – those are dark scary places which might account for the bullet holes in your body.Those words come from Chris Romero, known as Broadway, the director of the rapper's digital empire. He apparently typed those words after reading them in an interview."He doesn’t actually use Twitter," Romero told the NY Times, "but the energy of it is all him."The energy? Is that like the force? Is it like reading tea leaves? I'm guessing it is not an accurate science. Let’s face it, it never worked out that well for Qui-Gon Jinn.Britney Spears who is much loved on Brand Republic (mostly I think by the IAB…who I think are under contract to blog about her once a week) recently advertised for someone to help her out on the whole 140 character content creation malarkey.'Golddigger' Kanye West apparently has two bloggers working on his, errrm, blog. He told New York magazine that it's "just like how a designer would work". Okay Mr 'Stronger' whatever you say.The New York Times piece makes a good point. I get why you need to have a ghost writer for your autobiography as that takes talent. Twittering or even blogging does not. And really, I have to ask two bloggers on your team? Okay so you are a publishing business, but don't dress it up as anything else. It's the fakery that bothers me somehow. The purporting to be something that it is not. Twittering has to be the most extreme example of that – hiring someone to write constant updates about your life…which are not really your life, they are just *** that a PA makes up based on knowledge of their employer.I can imagine 50cent has in the past come out with lines about being in a "tunnel that never ends", but seriously you might as well hook his account up to a random rap quote generator.For the celebs who do Tweet, like Stephen Fry, then at least they are, you know, keepin' it real. Shaquille O’Neal (The Real Shaq) is a really keen Twitterer and recently promised fans he word Twitter live during a game. And he did in the third quarter. Even I was impressed with that. He might not have said much but if you are an NBA fan then I get it. It would be like A-Rod or Derek Jeter Twittering from the dugout.Like stars of entertainment you also have the stars of technology, I mean what do people make of Guy Kawasaki. The digital guru with his 80,000 followers has members of staff who also Twitter for him.He's Guy Kawasaki the corporate entity? And as he says himself for "99.9% of people on Twitter, it is about updating friends and colleagues" and the other bit "is a marketing tool". I would say the personal marketing tool is much higher than 0.1% in some cases.One of his Twitters is Annie Colbert, a 26-year-old freelance writer from Chicago, who says she has been considering getting more Twitter clients. I guess that means more Guy Kawasaki's. If that happens, this whole thing is seriously over.
Follow me on Twitter
I'm not a celebrity, but I'm a fake.
I guess it's like a few years ago it was fashionable to be gay if you were looking for a part in a Hollywood film. Many of the people who professed to be gay were straight and married. I didn't write this. See my agent.
Interesting post on Techcrunch asking if Twitter is becoming more like MySpace, which wants to be more
Having sifted the rumour mill this morning, I'm not sure if there are any gold nuggets there. It
Gordon Macmillan
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Last login: 20 Nov 2009
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