The International Fund for Animal Welfare has created a Gorilla viral all of its own with 'Gorilla, missing in action".
There have been a number of Gorrila spoof ads (okay well there was the Wonderbra model drummer viral which people seemed to really like for some reason), but although this one from the IFAW is a bit after the fact it makes its point well enough courtesy of Cadbury's classic chocolate ad. The viral has gone online today to highlight the plight of the world's rapidly disappearing endangered species from tigers, elephants, whales, turtles to gorillas.
The 40 second pro-bono spot was created by Magnus Thorne and Paul Turner at Rapp London, and was directed by Harry Dwyer and produced by James Sorton through the production company 2am.
Gordon Macmillan
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