More bullets from today's Future of Social Media Conference. Got to say one thing though everyone is talking about Twitter.All the speakers have brought Twitter up. Martin Verdon-Roe, sales director TripAdvisor. He had one piece of very good advice that is worth repeating: participate.If people take away nothing else from the conference that's the word that is well worth walking away with as if you don't experiment with social media you are never really going to understand it.Jia Shen RockYouRockYou are an application developer that focuses on all the big social media sites, but he talks mostly about Facebook and applications they have developed.To be honest not the greatest of presentations. He spoke very quickly and sped the audience through some apps they had developed (for the movie Sweeney Todd and Gap) stressing all the way that apps are as powerful as websites.Some stats: 95% of Facebook users have apps installed and 65% use them on a monthly basis.Fair enough, but their business is something that thrives in part on what someone else has created and the longevity of many of these apps is questionable.One of the most interesting things that he came out with was how the redesign of Facebook had hit app developers. App installs have fallen as have page views of apps by 10-15%. On the upside news feed notification is up.Jane Copeland, search marketer from SEOmoz in the USGood in someways to see someone quite junior. Bit of a jumbled presentation, but she had good knowledge. A couple of snipits:1. Social media doesn't have to have links to be useful. That really is worth remembering. A good example is that if you have a piece of video that is going to get good traffic do put it on YouTube and elsewhere and allow people to take it and put it on blogs et cet. You might not get links, but you will get people talking about you and thus score on the word of mouth front. Useful tip.She cited the COI bike safety campaign – dothetest.co.uk, it got huge traffic and was very good. It's the one where you have to count the number of passes that basketball players make, but you don't notice the dancing bear. Cool. 2. Stumbleupon. I rarely use this, but she says SEOmoz have had great success with it. Now I feel I should be checkinng this out more.Like everyone else today she talked Twitter. Reminded people that Twitter search is very useful for buzz monitoring among other tools.
Read my third and final post on British Airways and its use of social media.
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Great ad, had to check twice to see where the bear even came from. Good updates Gordon, sounds like an interesting conference.
Hey - just to say that dothestest was created by WCRS, whilst we (Altogether) handled the online seeding stuff. Glad to hear its getting cited though!
Cheers
Rohit Bhargava – senior vp, marketing at Ogilvy 360 Digital Influence is the first main speaker today
Gordon Macmillan
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