Fascinating series of videos to watch from the Economist Groups Fifth China Branding Roundtable in Beijing this week, which has produced a series of eight rules that make essential viewing for anyone thinking about the Chinese market.
The Economist gathered more than 150 marketing executives and Landor Associates and Cohn & Wolfe summarised the outcome of the conference in 8 New Rules for Success in Chinas Changing Branding Environment.8 New Rules for Success in China - #1
8 New Rules for Success in China - #2
8 New Rules for Success in China - #3
8 New Rules for Success in China - #4
8 New Rules for Success in China - #5
8 New Rules for Success in China - #6
8 New Rules for Success in China - #7
8 New Rules for Success in China - #8
Gordon Macmillan
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