The B2B press is great at times for cutting corners (not that we do that kind of thing here, of course, ahem), but this week's issue of Incisive Media's recently relaunched Computing & IT Week has a cracking example in its front page lead story.
Under a big picture of a child a headline asks the grave sounding question "Will IT ensure that every child matters?" in a story about the Government's integrated children's system project, which aims to "enhance care for vulnerable children".
As I said it is illustrated by a big picture of a child...oh wait a second it is only a child if you look at it quickly. Should you take a closer look the person in the picture is wearing a wedding ring. There are married kids? And the Government is helping them? Call the Daily Mail.
It is an unfortunate error. You can almost imagine the conversation where Rob from the production desk is sent round the corner from the magazine's Broadwick Street offices with the photographer and his picture taken.
Everyone has done it, but most of the time you can get away with it. There are no doubt many people working in Haymarket and elsewhere who have previously modelled for their respective magazines...they probably haven't posed as kids though. Lol.
Gordon Macmillan
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