Okay, Steve Jobs is not dead, unless Bloomberg knows something that the rest of us don't after it mistakenly published his obituary.
As anyone knows new organisations write these things and update them constantly, which probably goes someway to explaining what happened to Jobs. Hovering over the update button led to the publish button.
The story ran under the byline Connie Guglielmo and the headline "Steve Jobs, Apple Co-Founder, Arbitrator of Cool Technology, XXXX" (the X's to be filled in with his age at death) - was marked "HOLD FOR RELEASE - DO NOT USE - HOLD FOR RELEASE - DO NOT USE".
Apparently it should then have been sent to Bloomberg's internal wire, but instead it went on the external wire and was taken down in 30 seconds.
But once it's out its out and hundreds of stories and blog posts have since appeared. Gawker picked it up and posted the whole 17-page story. Not sure who has the time, but hey I'm sure an Apple freak or two will. That's not to say that Jobs has not made a major contribution to technology and the world in which we live (thanks for the iPod Steve, I still love it, genius).
It has happened to all of us, but not in such a high profile manner. Of course, when these reports first hit there was a little confusion as Jobs has had a pancreatic cancer scare. That was four years ago and the Apple boss seems to be going strong and Forbes is convinced his work is far from done. It took it as a moment to remind the Cuppertino tech guru that he has a lot to do before he does succumb. It suggested a top five to do list.
1. A Tablet Computer2. A Television3. A Remote Control4. A Digital Book5. The Personal Computer--Again
Well the Kindle does like a sack so I can see him having a crack at 4. and the 1. as well. But really iPod, iPhone and Mac is a pretty good list. And that's just the story so far.
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Gordon Macmillan
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Last login: 25 Nov 2009
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