Animal charity Peta has another bunch of ads out recently and they all more or less have one thing in common. The latest features adult super star Jenna Jameson (with more on than usual) and they have her talking about sex. Go grab those headlines.
You've probably noticed it as well, it isn't just Jenna Jameson. There is a theme to Peta's attention grabbing headlines. They've used Pamela Anderson in the past and last week they had the US sports star Amanda Beard with even less clothes on than usual (she is a swimmer), whom they describe as the "sexiest and most compassionate US Olympic athlete of all time. Need proof? Check out the anti-fur ad that she did-naked-for Peta".
It's like Peta's ad department is run spin off from a lad's mag, I mean just read that last sentence and the emphasis on the word "naked". They must sit around thinking "who would we really like to get in here (naked)". Jenna Jameson, obviously sprang to mind.
This week it is the world's most famous porn star or "adult film icon" Jenna Jameson, who apparently might be pregnant.
In Jenna Jameson's ad for Peta, the porn star is talking about birth control. Not for humans, dummy, for animals. See it's a gag. You get Jenna Jameson, the world's most famous porn star, and you get her to talk about "animal birth control" or ABC as they call it. Who would have guessed animals practice birth control. Do you think they are Catholics?
Jenna Jameson poses nude alongside the tagline "Sometimes Too Much Sex Can Be a Bad Thing". Boom boom. Clear those people from the aisles right now.
There is a serious side to this campaign: every year, nearly 7m dogs and cats are abandoned at animal shelters in the US, and the shelters are forced to put almost half of these animals down because they can't be given good homes.
"The good news is that you can help as Jenna Jameson has-and you don't even have to take your clothes off! It's as easy as ABC: animal birth control."
Apparently if you get your pet spayed or neutered we can end the animal overpopulation crisis.
"Until dogs and cats can go on the pill or wear condoms, we need to help them practice safe sex-by spaying and neutering," says Jenna Jameson. "Millions of homeless animals are turned in to shelters every year because there simply aren't enough good homes for them all. The answer is as easy as ABC: Animal Birth Control, which means get your Fido or Fluffy fixed!"
I'm just trying to work out who is going to feature in Peta's next ad campaign. Is Traci Lords available? The criteria seems to be looking good undressed (and all that does is remind me of a Lloyd Cole song: Undressed).
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Love the Lloyd Cole mention - that will be a nice ear worm to see me through the afternoon. While I'm one hundred percent behind the idea that neutering is a very important response to the problem of stray pets, I also think that the no-kill option for shelters is disregarded far too easily and can work extremely well for many charities.
Gordon Macmillan
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