Sometimes you think that is just you and really not that many others, but it's interesting to see how micro blogging site Twitter is taking off in the UK. Latest Hitwise figures show its traffic is soaring.
According to Hitwise, Twitter's UK traffic is up 485% this year, 70% higher than US, where granted it already has a bigger base.
The figures show that UK visits to twitter.com increased by 631% during the 12 months, with 485% of that growth coming this year.
It does feel that is has been the UK year for Twitter., particularly as places like Number 10 have adopted it.
Interestingly, it is broadcasters and the BBC that have helped to lead this growth. There are a lot of BBC feeds available, more than a dozen, and they can really swamp you as can updates from any news outlet (including Brand Republic for that matter), but that hasn't stopped people from signing up.
At the moment, the BBC feeds are grouped quite broadly business, politics, educations health.
Putting these in perspective the numbers show how far there is to go. BBC politics for example has 482 followers; sport 794 with news leading the way with 713 followers.
Those numbers reveal, among other things, Twitter's place in the UK social networking universe where it currently does not feature in the top 10, according to Hitwise, which is led by Facebook at number one with 45% share and Tagged.com (really know nothing about this site) in 10th place with 0.72% share.
What is interesting is, as Robin Goad research director at Hitwise points out, the breadth of Twitter's appeal, with users split 50/50 male/female; only 15% from London; and while 25- to 34-year-olds are still the most ove- represented age group, 37% of visitors to the site are now aged 45 and over.
I'm still enjoying it and although I've looked at a few rivals, I haven't started using any. With the news bots like those from the BBC, the next step is for the ability to create more targeted and tailored feeds to avoid that swamped feeling.
*Follow me on Twitter.
Can you confirm or deny your assertion that you don't really know anything about Tagged.com. My research, prompted by your mention here, suggests a somewhat eyebrow-raising dating site... Looking for luv and more...
A dating site? Not the one i looked at. *baulks at suggestion* "
"Tagged.com is a premier social-networking destination with 70+ million registered users and 1.5 billion page-views per month.
"Tagged helps people keep in touch with their friends and make new ones. We provide a fun media experience featuring expressive custom profiles, fluid widget embedding, integrated video, chat, and much more. "
Gordon Macmillan
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Member since: 03 Jun 2008
Last login: 23 Nov 2009
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