It will be interesting to see how this works. Email can be slow so it will interesting to see how the press office uses Twitter and how fast it responds.So far, we have updates on the 'Crossroads' lost episode from 1965, which is to be aired exclusively online. Nice start. The launch was part of a push for its archive.
The arrival of Twitter at ITV shows that use of the social media tool is spreading and slipping into the mainstream. There is a way to go. Still, I am quite enjoying Twitter at least if not more than Facebook in the earlier days of that social media phenomenon. Clearly, it is not as big, there is not the rush of national news stories (it's more a smattering), but with the likes of 10 Downing Street adopting it, the ripple is spreading outwards. Downing Street is now being followed by more than 2,487, which is probably more than who are following Gordon Brown... just kidding.
The fact that it is purer than Facebook and that it is only about micro blogging (maybe as a term it is not the most embracing -- can you imagine trying to sell it to people: "It's micro blogging, its great." "But why would I want to micro blog?" "Mmm, I'll get back to you on that.") and nothing else is what makes it appealing.Follow me on Twitter.
Gordon Macmillan
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