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Ill deserved victory for the Evening Standard 

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It's a shame that unlike New York, London only has one newspaper and as the election campaign for the London Mayor has shown, the city is poorer for it after the paper's non-stop browbeating and stream of negative Ken Livingstone stories as part of its campaign to help elect blonde Tory buffoon Boris Johnson as mayor.

It would have been a different result if London (as it should have) had another voice, but it doesn't and instead has to settle for the half-arsed pseudo-national the Evening Standard, which completely failed Londoners with its partisan election coverage.

The Evening Standard has long battled with Ken Livingstone and the animosity runs deep. Part of that was of the former Labour mayor's own making, in particularly the bust-up over the comments relating to anti-Semitic comments made to a Jewish reporter, Oliver Finegold, on the paper.

But that alone does not excuse the single-minded campaign run by the paper's editor Veronica Wadley and chief political hack Andrew Gilligan who claimed yesterday tried to claim in the Independent that it was not "the Standard wot won it for Boris.

"What the Standard can claim is this. Firstly, in the same way as Boris brought together an existing anti-Ken majority, our investigations into Lee Jasper and the missing millions crystallised many Londoners' existing doubts about Livingstone.

"Had our news stories been 'spurious', 'virulent' or "Tory campaigns" they would not have mattered. But they were factual and measured, thoroughly and transparently sourced, widely followed-up, had important real consequences, such as resignations and arrests, and have of course never, in any specific particular, been denied."

Gilligan is fooling no one. If you needed proof read his amusing line about while there was plenty to find on Livingstone the Standard found it hard to find stories about Boris.

"I was the first reporter to expose what became Johnson's single biggest campaign headache, his unrealistic Routemaster bus costings. Beyond that, we looked – quite hard – for other things, but as he hasn't been in power for the last eight years, there was little new to find."


With dwindling sales, the paper can ill afford to alienate so many readers, but that did not stop it as it helped to put the previously unelectable Boris into City Hall where he can quaff champagne and caviar and wonder what the hell he has got himself into.

The election campaign is undoubtedly the paper's last hurrah, but it has served owners, the Daily Mail & General Trust well. It faced an uphill battle getting its rail distribution deal for the lucrative Metro renewed under Livingstone. Not so under Boris. He and the Tory party owe the paper a big fat thank you.

That made its campaign as politically cynical as it gets. Its partisan political coverage is in stark contrast to US rivals. In New York, the Rupert Murdoch-owned New York Post endorsed Democratic Presidential contender Barack Obama.

"We don't agree much with Obama on substantive issues. But many Democrats will. He should be their choice on Tuesday."

The Evening Standard did not agree with Ken Livingstone or anything he stood for. It ignored his record on the key issues of transport, housing and the environment and then sort to dismantle him individually and politically in the most lamentable way possible.

The only body it seems to come out of this campaign with any credibility is YouGov. In the end, it was spot on with its predictions.

Its press release over the weekend was headlined: YouGov exactly right in mayoral election and that it was.

Its final poll, published on Thursday morning, showed Boris leading Livingstone by 53%-47%. The result? Boris won by 53%-47%.

Other market research firms also conducted six surveys over the same period and none of them showed Boris well ahead. Their figures ranged from a lead for Livingstone of 4% to a lead for Boris of 2%.

YouGov, run by Tory Peter Kellner, partnered with the Standard and fought off complaints by the Livingstone team about possibly flawed results, and remained confident to the end.

Did they know something that we didn't? I'm guessing not.

Comments

May 6, 2008 11:58 AM
 
Interesting post, All I'd say is that I remember seeing research showing that in 1992 Labour did better in areas where The Sun was the biggest selling paper, and the Torys in Mirror areas, countering the suggestion that it was The Sun wot won it. I'd be interested to see similar research on Standard readership in areas Boris did best. What we really need to know is what The Telegraph knew that nobody else did: http://www.seomoz.org/ugc/telegraph-breaking-news-before-its-happened
 
 
May 6, 2008 12:05 PM
 
Fair point does the Standard do well in London's suburbs? Not sure, but the paper certainly pushed a strong news agenda.
 
 
May 6, 2008 12:48 PM
 
Naked political bias and lack of balance in reporting and commentary by independent media is, of course, unfortunate, if inevitable. Mechanisms to try to prevent this do of course exist (see associated blog post on these pages about TalkSport firing an over-partisan DJ), but they are few and far between, not always applicable or effective. I do not live in London so I was not exposed to The Evening Standard's shenanigans, but was certainly aware of those by others not mentioned here, such as The Guardian, for instance. It is in fact being noted now that by trashing the ability of the public to make a decision, in a democratic vote, by some who seem to believe they are better placed to know what's 'right', may have actually served in reverse of what was intended. Darn those independent minded voters... how dare they rain on other's agendas. The fools! Or succumb to the wiles of 'blonde Tory buffoon Boris Johnson..' who, apparently, is now '..where he can quaff champagne and caviar and wonder what the hell he has got himself into.' I guess London is just going to have to find out what IS going to happen, but will be guided, I am sure objectively, by many media outlets on the journey. Will we also, I wonder, along with age now be treated to the perceived (by whom, and what measure?) affiliations of all who get mentioned in future. Becuase, other than being right - in this case at least - I don't recall reading before aboutYouGov as being 'run by Tory Peter Kellner, partnered with the Standard'. Ta for the heads up. So, before hitting the keyboards in future, I think I might try a bit of Burnsian looking in the mirror first. Just to make sure I am not being as bad, or worse, than those I see fit to critique.
 
 
May 6, 2008 3:05 PM
 
We get the media we deserve. London gets what it deserves. One newspaper further right than Attila the Stockbroker. We get the politicians we deserve. London got what it deserved. Boris Johnson.
 
 
May 6, 2008 3:24 PM
 
Er, Gordon, Boris has been twice elected MP for Henley. I'm sure you meant this post for Harrysplace. You're a bit inaccurate in saying that the Standard holds a monopoly - paid for, for sure, but then thelondonpaper could have taken a pro Ken stance, even if we know full well that would never have happened.
 
 
May 6, 2008 3:35 PM
 
Yes I know he is a Tory MP, former HE spokesman, for Henley where as a Tory you can not fail to get elected. It is a safe seat. I think it is fair to say he was when this campaign began unelectable in Londonn. Mine post was about the Standard so a BR blog rather than for anything else.
 
 
May 6, 2008 4:21 PM
 
and realistically he was elected to mayor by the people of henley as well as the good people of bromley, sutton, enfield and harrow. these places aren't london! the only real londoners who voted for boris are the famously right-wing folks of kensington and chelsea (bit of hammersmith and fiulham thrown-in)
 
 
May 6, 2008 4:28 PM
 
How much more interesting and illuminating might it have been had the Evening Standard polled its own readers on their voting intentions? Whatever its shortcomings, the YouGov poll was always conducted among a representative sample of Londoners. The Standard, on the other hand, nails its colours to its masthead and does not pretend to be representative - its last relaunch and cover-price hike were designed to make it even more exclusive in an era of giveaway rags. My point is that the Standard has 280,000-odd readers - twice the difference in votes between Johnson and Livingstone. Do we believe that half of those readers would ever have had the inclination to vote for Ken, given their choice of newspaper? No, nice as it would be to blame a shrinking media monopoly for the election outcome, the reasons for this disappointing swing to conservatism lie elsewhere.
 
 
May 6, 2008 5:26 PM
 
The Guardian was just as bad in its own broadsheet way, pretty much suggesting that London would be turned into facist state if Boris won. People don't seem to 'see' bias when it reflects thier own.
 
 
May 7, 2008 3:02 PM
 
The Standard is owned by The Daily Mail. That's all that needs to be said. It is a real shame Boris became so 'popular', only time will tell.
 
 
May 7, 2008 3:55 PM
 
umm guardian in london pro ken 200,000 london paper circulation 500,000 london lite 400,000 standard 300,000 metro in london 750,000 numerous other papers and radio and tv stations get over it and lets get the capital dynamically moving for the people who live here not about politics
 
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Gordon Macmillan

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