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This is not a Flake ad 

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If you've seen the Flake ad starring Joss Stone then you know true advertising horror, but don't worry it isn't really an ad. Joss says so, besides the whole thing came to her in a dream... or something. Take a look.
The ad, which is, as some of you have already pointed out in the Forums, too awful for words, seems to get worse everything time it airs.

As one put it, the spot actually looks like a spoof, but in a fearsome doublebluff it is revealed to be authentic. Scary.

Joss, whose popularity in the UK is, errrm, not what it used to be, has a great voice, no doubt about it, but when she breaks into "only the crumblest flakiest chocolate in the world" the world cringes. A lot.

Maybe because we all know how fake the moment is (rather than Flake) and she's been accused of being a huge phoney herself.



Now this supporting gem has appeared where Joss talks about her dreams and the fact that she dreamt about doing something with Cadbury's?! Who knows why people say shit, scientists have not been able to come up with an answer yet.

Still let's hope that Publicis, who have the account, think a little harder next time. Bring on the gorillas. The band.
Published Mar 18 2008, 02:43 PM by Gordon Macmillan
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Comments

by johnny rambleton
March 19, 2008 3:14 PM
 
uniquely horrible...surely worthy of some kind of award...
 
 
by charlie robertson
March 22, 2008 6:38 AM
 
crass and dreary
 
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Gordon's Republic

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Gordon Macmillan

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