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Anti-Facebook viral anthem to take web by storm 

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The backlash against Facebook appears to be growing if this humorous viral is anything to go by. It lists all of the reasons why the social networking site has becoming so annoying and looks set to take the web by storm.

It has been produced by Rebel Virals, the joint venture between Aspect Film and integrated agency Mason Zimbler, to promote the agency on the back of the current climate of anti-application angst.

It's pretty funny and, with a cast of not quite thousands but quite a few, it works its way through Facebook's long list of ills.

It begins with the line: "Facebook is a crime when people have too much time; Sending me requests, IQ and Brain Tests; It's no fucking joke; I don't like to Super Poke".

The anti-Facebook anthem goes on to work its way creatively through the zillions of applications to the endless quizzes and tests that applications are received for.

It follows the report last week that Facebook suffered a decline in unique users in the UK for the first time since July 2006, falling 5% to 8.5m users in January, although the social networking site remains the most popular in the UK according to Nielsen.

I blogged on this last week and the post attracted, as you would expect, quite a few comments. What I picked up on then as did a number of people commenting was that specialist social networking sites are the future, or part of it along with generic sites with Facebook.

That said, Facebook isn't going anywhere and as someone else put it last week while many have shut their accounts most will keep them going, but visit less frequently.

This Rebel Virals-produced piece simply further articulates how we're all quickly falling out of love with this particular side of social networking and moving on.

Of course, it is fair to point out again that Facebook denies experiencing a drop in their unique users and said it has seen a rise in active users month on month and currently claims 8.3m active users in the UK up by around 600,000 on the 7.7m users recorded in December.

This particular creation was the work of David Sloly and David Watson at Rebel Virals.

Comments

February 28, 2008 1:52 PM
 
Looks like they're demoting the kind of Apps that this viral's talking about - interesting to see whether this vid gains traction or if they're too late: http://developers.facebook.com/news.php?blog=1&story=87 http://developers.facebook.com/news.php?blog=1&story=86
 
 
February 28, 2008 2:02 PM
 
Haha, catchy. This will strike a chord with lots of people I'm sure! You're right of course, whilst people are drifting away from such frequent interaction with it, Facebook isn't going anywhere. And it has impacted on people's web behaviour - having enjoyed that level of engagement they're looking for it elsewhere. We're definitely noticing an increasing prominence (and relevance to clients) of more niche networks within the likes of Ning etc. I'm sure this vid is going to spread though, the web loves a good backlash.
 
 
February 28, 2008 2:33 PM
 
I don't really get the point of this "amusing" viral. Yes, everyone's getting a bit bored of Facebook now. And yes, those mostly crappy apps are annoying if you get involved with them. So why not just ignore the requests and invitations? You don't have to download them or join in. Why not use some initiative and think for yourself? I know that's a bit radical in this age of the idiot. But why not say to yourself, "I think this quiz sounds shite, so I'll ignore it." Surely only a moron responds to every request and then gets annoyed when it's not very good? You're raging against your own stupidity. Once in a while there's one's that's really great. Like the fabulous Scrabulous. It's a bit like TV; mostly awful crap with a few gems here and there. Just watch the gems. Or you could watch all the crap. And then complain about how crap it is watching crap.
 
 
February 28, 2008 2:41 PM
 
never have a look at it and never have any account on any of those sites, i should be banned from this modern society.
 
 
February 28, 2008 2:59 PM
 
dammit I agree with Damien - very well put mate - I get requests for so much rubbish that i gonore (along with the 'friends' I don't really know or want to know) - but lets face it - its an excellent way to maintain friendships and stay in touch - i've caught up with so many old friends as its spread to the rest of the UK
 
 
February 28, 2008 3:00 PM
 
205 views in 6 hours - taking the web by storm....
 
 
February 28, 2008 3:22 PM
 
It said 205 three hours ago, but since then 200 people have read this blog post. Go figure.
 
 
February 28, 2008 3:53 PM
 
Clever although shouldn't have f**ing removed the f words. We're big boys and girls
 
 
February 28, 2008 5:31 PM
 
It just played on the radio - both on Kiss and Radio One! Great when virals can make the transition like that...
 
 
February 28, 2008 5:55 PM
 
Fair point Gordon. let's see how it storms over the next few days. It's got 3 diggs already - which is a massive 1 digg every 2 hours! Much as I'm bored with Facebook like everyone else, I might start the anti anti-facebook group just to be contrary.
 
 
February 29, 2008 8:30 AM
 
I looked this morning 11,000 plus views not bad for a day and 640 looks here. lol Looking forward to your anti anti Facebook group. Should it will go down a storm.
 
 
February 29, 2008 8:53 AM
 
So people are up in arms about the crap that is being produced for Facebook now that Zuckerberg released the code & opened up his platform to developers. Will the same thing not happen once Windows actually releases its codes as it has been instructed to do countless times by the Competition Comission? Will a huge number of people then start complaining about the annoyance & irrelevance of independent applications in a far more important part of their lives (Windows)?
 
 
February 29, 2008 10:26 AM
 
Further to my comment yesterday, there's also a real question here of "what have you got to complain about, even if it is crap?" As ever, The Simpsons managed to sum it up perfectly in the episode 'Itchy & Scratchy & Poochie.' At a fans' Q&A session Comic Book Guy decides to register his disgust at the "decline" of the cartoon: Comic Book Guy: Last night's 'Itchy and Scratchy' was, without a doubt, the worst episode ever. Rest assured that I was on the Internet within minutes, registering my disgust throughout the world. Bart: Hey, I know it wasn't great, but what right do you have to complain? Comic Book Guy: As a loyal viewer I feel they owe me. Bart: What? They've given you thousands of hours of entertainment for free. What could they possible owe you? If anything, you owe them. Indeed! Rest assured, disgruntled former Facebook fans will be on the Internet within minutes registering their disgust via the medium of viral.
 
 
February 29, 2008 10:39 AM
 
You make a fair point my Comic Book Guy quoting friend. "Okay, here we are, alt dot nerd dot obsessive."
 
 
March 1, 2008 8:28 PM
 
While I am annoyed of app requests and spam on facebook, I don't think this is too much to worry about. It's kind of like how you know you've made it when you're made fun of on Saturday Night Live....there may be valid points, but you at least have to be successful to be made fun of.
 
 
March 4, 2008 3:17 PM
 
This wants to make be get facebook even more now. Is there something wrong with me?
 
 
March 4, 2008 4:07 PM
 
I think there must be.
 
 
June 5, 2008 12:25 PM
 

Is anyone still using Facebook?

 
 
June 5, 2008 12:29 PM
 

Yes, but much less than before. I think that's true for everyone.

 
 
June 9, 2008 5:43 PM
 

I found Damien's comment interesting, as I'm not on Facebook because I have just never seen the point, what are the 'gems' you speak of? It just seems all crap to me, a 'me too' social networking platform that's now just gone into overdrive with add-on nonsense!  It sucks people in too, that's the worrying thing.  People will poke each other and send virtual gifts because it's novel - so they think why not? It's a slippery slope into madness  

I've got a mobile phone and msn messenger so I can speak to my actual friends - call me old-school - but that's how I like it!

 
 
June 11, 2008 6:27 PM
 

The Facebook machine is seeminlgly unstoppable - I keep getting requests from friends to accept their new Facebook business applications now - I've had everything from one for cheap flights to one for a hairdressers of all things. Can't stand the intrusiveness - best way to destroy a brand is to shove it right in people's faces. They need to be visible and prominent to be successful, but not as visible of statues of Stalin in Stalingrad or portraits of Madonna with Child in Rome - that just ceates brand weariness.

 
 
June 12, 2008 11:32 AM
 

Louise, in answer to your question, I'd nominate the fabulous Scrabulous which I mentioned in my original post.  It's a great idea, playing scrabble with mates over the course of a few days. Entertaining, fun and competitive.  And a great way to break up a busy day taking twenty minutes out every now and then to think about your next move.  

I's also suggest the Red Bull Rock, Paper, Scissors game. Again good fun, playing remotely with a friend.  I loved the Bob Dylan video from last year too - where you could insert your own message in the classic 'Subterranean Homesick Blues' video.  Great.  

And I enjoy the occasional quiz - The Simpsons, Curb your Enthusiasm etc.  Again an amusing diversion for a few minutes.  

Yes, most of it is crap. But steer clear of the crap (which usually looks like crap when it comes through) and you'll be fine.  

As for the staying in touch aspect, I agree. I, too, talk to and email my close friends, but there are lots of people I'm happy to 'stay in touch with' on a less formal level and Facebook provides that option very well.  

I'm not sure why everyone seems to get so upset about it all. Take what you want, leave what you don't.  People can easily stay off the slippery slope you speak of by taking some responsibility for their own actions!

You don't have to poke people back, or bite them and turn them into a Zombie, or throw pies at them all the time.  Just ignore it. And engage with the stuff you find amusing.      

 
 
June 12, 2008 11:44 AM
 

Facebook business applications? Not had any of those, but sound advice from DP. Take the best and leave the rest.

 
 
June 20, 2008 10:58 AM
 

www.youtube.com/watch

Actually, 4,199,365 views on the original video, not a few hundred!

But, it has been on there for 4 months.

"go figure"

 
 
August 12, 2008 1:12 PM
 

I think the people who keep posting this to their "Super-duper-uber-fun-fun-superpoking-wall" are missing the point somewhat. Irony in action :)

 
 
September 6, 2008 2:18 PM
 

Just about sums up the general mood regarding Facebook!

 
 
October 20, 2008 10:30 AM
 

I don't think people are getting fed-up of Facebook at all. It's lost the initial buzz yes, and usage has cut back because of it but it's still a useful tool and the best example of a social network on the internet. Largely the people that don't like it are the ones that haven't learnt how to block apps and other bits they don't like.

 
 
November 12, 2008 3:50 PM
 

agree with Damien, there are people who you want to be loosly in touch with but not nessesarily have a conversation with or even have their number. Plus it's good for spying.

 
 
November 21, 2008 12:10 AM
 

I onlyl use facebook for photos now. Seems like all my friends still post their drunken antics on a Monday morning. Once you have found all your friends you need to have a reason to stay on social networking sites unless they offer you something else...

I'm developing a sports SN with 24/7 live news stories and fantasy games. Only early stages of BETA but would be good to know what people think?

www.champions365.com

 
 
November 30, 2008 6:01 AM
 

I just can't understand how Twitter turned down half a billion dollars from Facebook to take them over....argh.  Somebody is going to kick themselves later when both Twitter and Facebook lose their initial sheen.

As you mention, they'll both be around, but the thrill will be gone.  Along with the overinflated values.

 
 
April 6, 2009 6:19 PM
 

Looks like Facebook is loosing it's following.

 
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Gordon Macmillan

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