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'Quantum of Solace'? Worst title ever? 

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Is this the worst film title in the history of the world ever? Someone please hire some movie brand consultants so they can explain just how bad the title for the new James Bond movie is.


You can't go from 'Casino Royale' to 'Quantum of Solace' it sounds like the sequel to Stanislaw Lem's 'Solaris'.

Apparently the title is taken from one of a collection of short stories published by Ian Fleming in 1960, but that doesn't make it right.

I'm sure it will (on the evidence of 'Casio Royale') be very good. Daniel Craig is already shaping up to be a very good Bond. Producer Michael Wilson is promising "twice as much action" for what is Bond 22, in which Bond goes looking for revenge.

Craig does a very good job of trying to explain the title. Apparently it has something to do with Bond entering a Buddhist monastery where there is much solace, as you would expect.

According to Craig: "Ian Fleming had written about relationships. When they go wrong, when there's nothing left, when the spark has gone, when the fire's gone out, there's no quantum of solace. And at the end of the last movie, Bond had the love of his life taken away from him and he never got that quantum of solace."

"So he's looking for revenge, you know, to make himself happy with the world again. But the title also alludes to something else in the film," he added.

Okay, so there's no mention of Buddhists or monasteries just yet, but really there should be.

The good news is that with the naming of the latest Bond movie. George Lucas is no longer the worst in the world at coming up with film titles. The 'Quantum of Solace' makes the 'Phantom Menace' look like a work of genius. Okay, well not genius, but for a film about trade embargoes better than he has any right to expect.

Comments

January 25, 2008 3:03 PM
 
Not even the worst Bond title ever. Have you forgotten Octopussy? Must dash - it's time to watch the Adventures of Buckaroo Banzai across the 8th Dimension...
 
 
January 25, 2008 3:05 PM
 
Still i think this is worse, it has a terrible air of pretension about it.
 
 
January 25, 2008 3:39 PM
 
It's growing on me. At least it doesn't go past the five or six word barrier. Divine Secrets of the Ya-Yah Sisterhood springs to mind. My worst film title is Forrest Gump. Stupid name. Stupid film.
 
 
January 29, 2008 3:14 PM
 
Hhmm...I still cannot see exatctly why "Quantum of Solace" is such a bad title. Sounds promising in my opinion. No reason why the Bond essence should dissapear.
 
 
January 30, 2008 6:39 AM
 
I see Mark Smith has posted above, which is fitting since Quantum of Solace sounds like the title of a Fall B-side. Symbol of Mordgan would have been better, mind.
 
 
January 30, 2008 9:02 AM
 
Symbol of Mordgan? That sounds like a Lord of the Rings sequel -;)
 
 
January 31, 2008 12:48 AM
 
Other better alternatives from The Fall which sound less Tolkienesque are Early Days of Channel Fuehrer, Neighbourhood of Infinity, Impression of J Temperance, Lie Dream of a Casino Soul, Gut of the Quantifier, The League of Bald-Headed Men, The Birmingham School of Business School or The Early Life of the Crying Marshal.
 
 
January 31, 2008 8:26 AM
 
The Early Life of the Crying Marshal - that's a Clint Eastwood title if i ever heard one.
 
 
January 31, 2008 10:28 PM
 
The League of Bald-Headed Men could be a Brit spoof spaghetti with Simon Pegg. Neighbourhood of Infinity one of those artsy sci-fi films like Solaris or Sunshine.
 
 
February 4, 2008 4:19 PM
 
Have you noticed how both this logo and Royale's featured the word 007 vertically? Now you could have fun with that... B0nd is B0llards 7 Bring back R0ger M0ore 7 A pint for the best one methinks...
 
 
February 4, 2008 4:21 PM
 
Wot no formatting? Try again... G0rdon   f0r Bond    7
 
 
February 4, 2008 4:21 PM
 
I give up...
 
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Gordon Macmillan

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