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National tell the truth day? 

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If you are working in marketing you can sell just about anything, right? How about the truth? I only ask as 'National Tell the Truth Day' is rolling around and the pressure is on.

What - you haven't heard of TTTD? No me neither, but Tamara Gillan of SF15 is trying to establish it (possibly as a penance, I'm not entirely sure) and (among other things) has written to our great nation's MPs. Not one or two, but all 646 of them.

Any idea what happened next? That’s right: most didn't reply, and some said 'no', including the likes of Gordon Brown, Harriet Harman and Peter Hain.

Harriet Harman? You'd want to put her on stage on TTTD. No, not to throw stuff at, but because it would be hilarious, while Gordon Brown would be no better and would waste away in minutes sweat pouring like a river down his deeply furrowed brow.

Surprisingly, some MPs have signed up. They are the ones you would expect to sign up and leading them is Ann Widdecombe. I think she's usually described as a national treasure, but on TTTD the answer might be a little different.

"I can imagine some very awkward questions being posed that day, such as 'Did you like the dress I was wearing?' or 'Don't you think my cat is beautiful?' However, I am pleased to enter into the spirit of the campaign," Widdie said.

Same for professional Labour rebel Kate Hoey, who often appears to be against everything that her party is for. She is the chairman of the Countryside Alliance (and they couldn't find a Tory? Oh right, that was the point).

Then we get to advertising and  the old joke about the "truth in advertising". I don't know what it is, but as I understand it you can't tell it...because there isn't any. Tah dah!

I digress, back to the question can you tell sell the truth (generally and not specifically) and here I'm thinking of Dr McCoy - "it's worse than that he's dead Jim" or Jack Nicholson who knows we can't handle it? Well, can you? I'm not sure you can, but I like the idea as a focus for public debate in this age of institutional lying (sorry news management) and crazy canoeists fresh from Panama.

So all credit to Tamara for trying, but as the most precious of commodities, maybe it is the hardest of sells.

Comments

December 11, 2007 11:57 AM
 
Hang on a moment. So Tamara has set up "National Tell the Truth Day" without mentioning her agenda behind the campaign? Surely her press release should have ended "...and I'm doing all this to get publicity for me and my agency"?
 
 
December 11, 2007 2:32 PM
 
A national tell the truth day has been mooted before. There's a good reason why it would have to be an annual event; 24 hours of brutal honesty would stop a lot of people being on speaking terms for a good while I think!
 
 
December 11, 2007 3:35 PM
 
note to self - do not come into the office on potential TTTD for fear of honesty amongst colleagues, particularly line manager.
 
 
December 11, 2007 4:14 PM
 
Come on Mr Cheese what is it you would tell your line manager. Start practicising for TTTD.
 
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Gordon Macmillan

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