Oh come on, it's for charity. Mark Schermers, account director on 180 Amsterdam's Adidas account did a naked run through the city on Friday. It is crazy stuff. I would give you money for charity, but run naked, at the end of November? You're in sane.
He did it in a bid to raise awareness and money for testicular cancer, sponsored by colleagues and clients. Unbeknownst to the agency (it gets worse, for Schermers at least) the event was filmed by a Dutch TV station (what is it with those crazy Dutch and their naked thing?) and was on the news last night.
The whole thing took place in full view of the mayor of Amsterdam. Lucky guy.
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Gordon Macmillan
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