Not sure why but, Wonderbra has pulled its Cadbury Gorilla spoof viral, you know, the one with the model. Maybe irony failed. Maybe Phil Collins complained. If you didn't see it, now's your chance.
This viral was strictly for the boys... but then who are lingerie ads really created for anyway?
News of the viral being pulled, which I wrote about last month, was reported on the Lingerie Director UK blog.
Still, it created a buzz and got people talking. Job done. Quite why it was pulled is unclear. Maybe Phil Collins is upset. Now that would be a shame.
Of course, the upshot is that we won't have to hear that song again. Granted, it was an inspired use first time around, but really there must have been someone other than Phil Collins Cadbury could have chosen? Suggestions? I'm sure the word "irony" was bandied around. Or Maybe it wasn't. Phil Collins isn't ironic unless you happen to be Patrick Bateman from Brett Easton Ellis's 'American Psycho'.
"Do you like Phil Collins? I've been a big Genesis fan ever since the release of their 1980 album, Duke. Before that, I really didn't understand any of their work. Too artsy, too intellectual. It was on Duke where, uh, Phil Collins' presence became more apparent. I think Invisible Touch was the group's undisputed masterpiece. It's an epic meditation on intangibility. At the same time, it deepens and enriches the meaning of the preceding three albums. Christy, take off your robe. Listen to the brilliant ensemble playing of Banks, Collins and Rutherford.
"You can practically hear every nuance of every instrument. Sabrina, remove your dress. In terms of lyrical craftsmanship, the sheer songwriting, this album hits a new peak of professionalism. Sabrina, why don't you, uh, dance a little. Take the lyrics to Land of Confusion. In this song, Phil Collins addresses the problems of abusive political authority. In Too Deep is the most moving pop song of the 1980s, about monogamy and commitment. The song is extremely uplifting. Their lyrics are as positive and affirmative as, uh, anything I've heard in rock. Christy, get down on your knees so Sabrina can see your ass. Phil Collins' solo career seems to be more commercial and therefore more satisfying, in a narrower way. Especially songs like In the Air Tonight and, uh, Against All Odds. Sabrina, don't just stare at it, eat it. But I also think Phil Collins works best within the confines of the group, than as a solo artist, and I stress the word artist. This is Sussudio, a great, great song, a personal favourite."
Gordon Macmillan
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