I'm not sure how many Cadbury Gorilla spoof viral ads I've seen on YouTube (a few) and now Wonderbra is at it. You can guess what happens next.
What you mean you can't? OK, I can help you out here. Instead of a gorilla, you have a model sitting behind the drum kit in her Wonderbra and jeans.
What you still can't imagine what happens next? She starts drumming. To Phil Collins turns out she gets quite into it and, well, there is movement all over the place. Good job she has her Wonderbra on. Phew.
According to Gordon Lee, the marketing director at DB Apparel (Wonderbra, Playtex, Shockabsorber), the "new model we discovered is sensational".
While this might be overstating the case a bit he's probably not far wrong (but judge for yourself, please). While this viral will be no doubt watched a lot in offices up and down the country (thereby justifying its creation and being also a meter for its success), with more than 22,000 having already seen it you can't really help thinking that it didn't take a great deal of creativity. Really it proudly bows to the lowest common denominator. I mean let's face it, a model sits there and her breasts bounce around.
The International Fund for Animal Welfare has created a Gorilla viral all of its own with 'Gorilla
Gordon Macmillan
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