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Strident women on ad attack 

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They've had enough. Those breast enlagement ads? Those ads for Heat, Grazia, Nuts, Zoo and so on? They have to go and they could find themselves under attack from a new group on Facebook where women have decided enough is enough.

Started earlier this week by Kirstin Smith the group "somewhat strident but who cares" already has 395 members and seems to have struck a chord. Its okay, don't feel excluded men can join too.

I have to ask you all a favour. Recently I’ve been feeling increasingly oppressed by the media in general. I am highly aware of these things immediately making me feel shit about myself, to the point where I am spitting with rage. Up to now I’ve not done anything about this for fear of falling into some kinds of ‘always strident, never funny’ category, but I don’t care anymore.

I’m bothered by magazines and adverts in particular, like those cosmetic surgery ads on the tube, or ads for Heat, Grazia, Nuts, Zoo and so on. So basically I’m starting small. If I print up stickers that say things like:

‘By women who hate women. For women who hate themselves’
‘Reading will cause self-hatred’
‘Fake boobs are vile’
‘You are normal. This is not.’

Would you be willing just to carry a few around in your bag and put them on things that you find especially offensive? I’m open to suggestions about what’s on them. I’m also looking into a greener option than stickers, or recycled stickers.


Comments

October 12, 2007 10:29 AM
 
I get their point but think that angry stickers are only going to degenerate the point into what would seem to others to be bra-burning. I think a more accessible approach would encourage people to consider their point rather than polarising people automatically. More women in decision-making roles in advertising might help, but then women constantly buy mindless women's magazines that perpetuate these points anyway - and 'thinking womens' magazines like Nova die because people would rather read about slebs. It's a crying shame - but being angry won't help, being ambitious, strong willed and getting to the top of your game to make the difference - will.
 
 
October 12, 2007 10:33 AM
 
I think this is a great idea. This is how people used to respond to media abuse and don't seem to any more. But you do need to take into account the ways of a generation that has grown up too cool to rebel. They do need humour as a 'way in' to anything. I like your lines, but it might be a good idea to get any ad writers you know to work on them, so that you get to come up with some memorable, killer lines of your own. Anita Roddick knew this. There was no-one more strident than her. But she always believed in doing it with a bit of humour, too.
 
 
October 12, 2007 10:36 AM
 
Oh, and there are plenty of patronising 'men don't know what housework is' ads too... just look at the Karl Howman Flash ads.
 
 
October 12, 2007 2:38 PM
 
I love the sentiment, but isn't this (a) criminal damage and (b) incitement to cause criminal damage?
 
 
October 12, 2007 3:40 PM
 
It was me what did it. Well, I'm one of them anyway. It felt good in a middle-class vandal sort of way... I'll be damned if I let crass ads on public transport go happily by, in a country which is usually my refuge from the blatantly sexist crap people have to put up with elsewhere. Legal counsel might be a good idea, I suspect they'll wait until something hits the fan (which I doubt it will do). Also agreed that anger won't do it; the signs I put up were on the humorous side of things (pic on the facebook site).
 
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Gordon Macmillan

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