Sadly I was on an away day yesterday, So I apologise that I wasn't able to share my immediate reactions to Shortlist. In the meantime, Mike Soutar has helpfully starred in this video explaining just how Shortlist should be delivered to the freebie loving public...
Whoever thought it was a good idea to release this piece of video needs a little talking. This YouTube clip is not going to make any one's list of lists. Soutar is by all accounts a standup guy, which probably only makes this more amusing.
As for the magazine itself, I think as many people have already said it was quite good. "Quite" being the operative word. Yes, it had lists, yes it was bite size, but there was nothing to get your teeth into. It did not delight and it did not surprise. Nice effort, but it looked like a dummy or a work in progress, which clearly suffered in the rush to market.
What a week for Shortlist Media, the publisher behind the eponymously titled free men's magazine
Gordon Macmillan
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