Herskovitz and Zwick, who have between them been behind the likes of films 'Blood Diamond' and 'The Last Samurai' and TV hits like 'Thirtysomething' and 'My So-Called Life' are to produce a 20nothing drama called 'Quarterlife' about graduates trying to deal with life after college. It's 'Reality Bites' for the zeros with blogging and the internet as opposed to MTV.In an interview with the New York Times Herskovitz said 'Quarterlife', with top TV writers and directors would produce hour-long episodes broken into six shorter segments, with a new one posted on MySpace TV each Sunday and Thursday night, beginning November 11.I'd always been sceptical about the original content thing, but if you can watch original material like this online then people will watch it in the same way that they watch uploaded broadcast content online."This is the single best produced piece of serialized content for the internet, ever," said Jeff Berman, general manager of MySpace TV.'Quarterlife', however, is about more than a show. A quarterlife.com website is planned that will not only promote the show but, it is hoped, will become a portal for viewers in their 20s who are looking to break into creative and professional worlds.This is a series that is planned to start on a social networking site, then make the jump to the web generally and then finally, possibly at least, onto TV and DVD. That's the future, for the time being you can watch a clip on the site.
Funnily enough the future comes from the past, so to speak. As 'Quarterlife' is based on a pilot Herskovitz and Zwick created several years ago called '1/4 Life', terrible name…oh wait, I see what they did, genius. The pilot was rejected by ABC, but having been rewritten its time has come online.The stars of 'Quarterlife are relative unknowns but they do include Bitsie Tulloch who, among other things, starred in 'Lonelygirl 15' the web’s serial that was at one stage thought to be a real diary.
Gordon Macmillan
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