The ad, which Brand Republic reported on Monday, will air in 13 parts on TV and online. It comes ahead of his arrival next month at Major League Soccer side Los Angeles Galaxy. It was shot in Madrid, during Beckham's finals days with Real, with rising NFL star Reggie Bush, a running back for the New Orleans Saints, visiting Becks as they trade tips and take turns at each other's sport - much in the same way Becks and Jonny Wilkinson did three years back.The clips are also available in podcast from the Futbol meets Football website.
In the later clips, Bush tutors Beckham on kicking, throwing and catching an American football. The former Manchester United and Real Madrid player shows he has the makings of a placekicker or punter, but he heaves a wounded duck when attempting to throw a pass. "You sure you're right-handed?" Bush jokes.
It's a huge deal not only for Becks, whose skills on the field seem in fine form on recent England and Real outings, but for the US with MLS and Galaxy relying on him to bring American mainstream attention to its fastest growing sport.
Gordon Macmillan
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