As various people who know him everyone describes him as either "exuberant" and "outgoing". Or as The Sun put it "portly tycoon Jonathan, 49". It went on to quote a friend:
"He's one of those mad, creative types who always live life on the edge. He became quite a hit with the ladies — he was very, very successful. His s******g exploits are legendary."
Well he is certainly a millionaire after selling PHD to Omnicom. Still he isn't someone who can retire and now he is at Miles Calcraft Briginshaw Duffy as a partner after quitting PHD for a new challenge. So he is going to be popular with girls who according to the Sun he uses "mind techniques to bed". The mind boggles. Yesterday he danced in the Big Brother house as the native American from the village people. That was all just as well and performed YMCA. Outgoing is really the right word. We have been slow on the uptake. I can only apologise. Prior to going into 'Big Brother' Durden had been telling quite a few people "on the quiet". Unlike others he had not been keeping a low profile. He had been at George Michael's Wembley concert with many other media industry people. That said, exuberant or not, why would you want to go in? More pertinently why would you want to go in now after all the rows over racism? For the experience, I mean what else can you say. And what an experience it is going to be. The experience has started (okay some wag has already commented that Durden thought a client might be in there). He has already opened himself up to tabloid attention and they pull no punches. The News of the World told yesterday of the death of his wife, and spells he and his daughter had spent in a rehabilitation centre. Durden is such a character that Big Brother will prove to be another one of his sidelines. During 30 years in the media industry, he has opened restaurants and gone into music management. He wrote a novel called 'Essex Drugs and Rock and Roll' which is now being turned into a film script. He’s even written a regular column for our very own Media Week. This looks like another page in the book. It has certainly livened up what could have been a dull summer. And while, of course, none of you out there watch it, Brand Republic will be doing its duty to fill you in on any Galloway-esque moments. I think we should vote to keep him in as long as possible.
Gordon Macmillan
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