Done in the style (quite effectively I think) of a spoof of MTV Cribs, the reality TV programme that gives tours of celebrities houses, this 150 second short film creates something that's very amusing and shows what you can do if you have no budget.
Set in suburbia, it demonstrates what can go on where you would least suspect it and follows the strap line, "What goes on behind closed doors is our business". Well it was until the star of the piece, Andy Newby, opens the door in a head to toe rubber suit and proceeds to give viewers a tour of his three bed, two toilet, 12 dildo and one gimp house.
I'm sure that among its core market (and clearly beyond) this video will be heavily shared, which only underscores the fact that if you can create the right content (even at a knock-down price) you can get the people to come to you.
Steve Dixon, executive creative director at Propaganda, said: "We've tried hard to balance humour with the inherent eroticism of the fetish scene, and I believe the viral potential for this short film is massive.
"Despite the fact that our budget was as tight as the latex clothing showcased, online is very much the right medium for this community."
Just don’t look at the thing the dog has in its mouth. It is exactly what you think it is.
Gordon Macmillan
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