I really like this spot for Australian beer brand Tooheys Extra Dry called HarvesTED created by NSW agency BMF, but it's a definite odd one.
Somehow it just reminds me of Children of the corn, well that and that early Johnny Depp movie Cry Baby. That will be the hair.
The weird combination of the farm, the pod people, bizarre machinery and rockabilly quiffs give this a really weird feel.
Executive Creative Director at BMF, Warren Brown, said: "Tooheys Extra Dry has a tradition of delivering unexpected and highly creative ideas to the market. HarvesTED has opened up a whole new territory for TED, both strategically and creatively; the passion that goes into making TED and the desire for the clean crisp taste are captured in a creatively adventurous idea that literally breaks new ground. It is an idea that is iconic, will set the bar even higher for beer advertising in this country and provide plenty of fertile ground for more innovative and unexpected ideas in the future."
Gordon Macmillan
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