Is it just me or is the newish Volvic ad with Tyrannosaurus Alan too awful for words? It's enough to make you boycott the French water.
I know some people seem to find the idea that there is a dinosaur called Alan amusing, but I think we have to remember that a lot of people aren't that bright.Besides dinosaurs should not be called Alan its lame and obvious like a BBC sitcom the joke is telegraphed and you can see it coming from miles away. Then there is the whole booming Brian "I'm a volcano" Blessed (or Blessed alike) thing. It's very hackneyed. You want loud? Booming even? Then call Brian everyone else does. I'm only surprised that they resisted calling the dinosaur Brian. I bet the name was on the shortlist. Every time the Blessed sounding volcano roars "Come on world, I'll have you for breakfast" all I can think is please god make it stop before I remember that's what remote controls were invented for. Created by Rainey Kelly Campbell Roalfe/Y&R, as part of the Volvic volcanicity campaign, it is the first work it has produced for Volvic since it took over from WCRS.
Do you remember that campaign? It featured a pole-dancing cavewoman. Genius right? Okay, maybe not. Volvic seems to be lurching from one creative disaster to another. Next.
Gordon Macmillan
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