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R2 C2 

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Its 30-years since 'Stars Wars' and whatever you do don't tell George Lucas about the Beattie McGuinness Bungay ad for C2.

If haven't seen it take a look. You can see the creative process whirring as you watch as just hear some say "there are a bunch of droids in a bar, R2 C2? Geddit?"

Genius. Its not that bad, but George likes to sue anything that moves (I mean that in a good way) so really using a droid in an ad to shift some low alcohol beer who looks like a floating R2 unit is asking for it.

In the ad the droid enjoys a metaphorical pint of C2, represented by a circuit board. The endline is 'C2 circuit boards. Also available as lager'.



On another note, I'm back on April 16. Here is the real R2 D2 doing his thing for your viewing pleasure.

Published Apr 04 2007, 04:39 PM by Gordon Macmillan
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Gordon's Republic

Brand Republic's daily blog on digital, media and plenty in between.
 

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Gordon Macmillan

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Member since: 03 Jun 2008

Last login: 25 Nov 2009

Total Posts: 1,621

 
 
 
 

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