The US Postal Service has done a deal with Lucas Film (aka the world's biggest promotional juggernaut) to put the trusty droid and C3-P0 sidekick in 200 cities across the US.
The temporary rebrand is part of the promotional campaign for the launch of a first-class commemorative stamp coinciding with the 30th anniversary of the release of 'Star Wars' (or as we now know it 'Star Wars IV - A New Hope').
The stamps go on sale later this month although no news on what will be on them.
There's a UPS Jedi Master website as well, which with its will appeal to geeks the world over, with a clip as well from the movie showing Vader's grand entrance and then a small change to proceedings. Rather than Princess Leia sticking a disc into R2 we see a rather less feminine hand posting a letter instead. Nice.
Gordon Macmillan
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