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It's been two weeks since Brand Republic relaunched, so it seems like a good time to see what people think about the new free to access site.
The biggest change, that may not be immediately apparent to everyone, is that Brand Republic is now, of course, free.

It was a huge change for Haymarket and Brand Republic, moving from a subscription model to a free to access, where all a visitor has to do to access the wealth of content, take part in our forums, or these blogs, is to register.

The move to free access has coincided with not only adding more content (there is also Campaign, Marketing and Media Week, as well as a number of monthly industry titles such as Marketing Direct, Promotions & Incentives and Revolution), but more in the way of personalisation.

The personalisation we have added effectively allows you to build and design your own homepage with the content you want to see from Brand Republic and elsewhere, as well as maintain a personal profile page for each member.

We're particularly proud of this and its really quite cool. Within Brand Republic you can select all the news feeds you want from the site, be they from DM or digital (among others), and combine these with news from any other source.

With your RSS reader you can view your favourite news sources in one place. So you can add news from the BBC, Reuters and Page Six as well. Just go to MY BR on the main navigation bar and click on My Page on the menu on the left to get started.

It's all drag and drop and really there is nothing to it. It's easier to use than many RSS software. If you run into problems there's a simple walk thru guide that gives you a step-by-step guide.

There is much more on the new Brand Republic and we will be adding to it as we go along.

As well as great personalisation tools, Brand Republic has pushed forward social networking allowing you to comment on all our stories, on creative work, blogs (like this one) and the much expanded discussion forums.
Published Mar 14 2007, 08:21 AM by Gordon Macmillan
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Comments

by borislav kandov
March 14, 2007 10:21 AM
 
Thank you! I have nothing else to say:)
 
 
by Andrew Cox
March 14, 2007 10:58 AM
 
Much better thanks!
 
 
by Rupz Saund
March 14, 2007 1:11 PM
 
Thanks for the free access - its not only helping me keep in touch with the latest news, but helping me with my CIM qualifications - great stuff :-)
 
 
by Chris Pullon
March 14, 2007 3:10 PM
 
It's like you brought Xmas forward a few months. Thanks Gordie Claus
 
 
by Gordon Macmillan
March 14, 2007 3:38 PM
 
Chris, as you know, we are only here to help.
 
 
by Amanda Harrison
March 15, 2007 10:25 AM
 
I've only ever had mediaguardian.co.uk as my home page. It is now changed to BR. Well done and thanks for an incredibly useful product.
 
 
by Will Callaghan
March 15, 2007 12:08 PM
 
I'm a BR newbie and really like it. A few blogs added to my RSS so thanks Gordon.
 
 
by Neville Sankey
March 15, 2007 12:34 PM
 
Excellent facility and services. The best in the marketing sector without doubt
 
 
by Stephen Powers
March 20, 2007 5:07 PM
 
As Tommy said, ...and freedom/tastes/of reality. Nice one BR, cheers (from Stephen Powers)
 
 
by simon atkins
March 27, 2007 3:56 PM
 
great news! The best just got better
 
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Gordon's Republic

Brand Republic's daily blog on digital, media and plenty in between.
 

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Gordon Macmillan

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Gordon's Republic

Member since: 03 Jun 2008

Last login: 26 Nov 2009

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