Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

 

Directory

 

Keaveny takes over at BBC6 

Comments:0   Add your comment
The news that former Xfm DJ Shaun Keaveny is to take over the BBC6 Music breakfast slot is the best news I've heard in a while.
I used to really love the Xfm breakfast when it was presented by Christian O'Connell, before he left for the wastelands of Virgin (is that working out for him? Does anyone listen?).

Naturally I thought that Gcap, the owners of Xfm, would appoint Shaun Keaveny as his successor, but no, instead we got the very annoying Lauren Laverne.

She's too much to listen to in the morning, she already had a voice that wasn't suited for music (Kenickie), but someone clearly thought differently. Lavern was fine on the drive time show, but mornings are not her thing.

It isn't just me. In the most recent Rajar figures in February, Xfm fared poorly and was the only commercial station -- apart from Premier Christian Radio -- to decline in terms of listeners, down from 551,000 to 479,000, and share, down 1.6% to 1.3%. Ouch.

Now, Xfm have parted company with Keaveny who has been snapped up by the BBC -- and I for one am going to be tuning in.

I tried before, but there was something about Phill Jupitus. Just wasn't the thing for me.

Comments

No Comments
 
To comment on this post you have to be logged in

About this blog

Gordon's Republic

Brand Republic's daily blog on digital, media and plenty in between.
 

About the author

Gordon Macmillan

Blogging for:

Gordon's Republic

Member since: 03 Jun 2008

Last login: 25 Nov 2009

Total Posts: 1,621

 
 
 
 

Tags

 

Syndication