The Two weeks ago it pulled the plug on its project Dannii women's magazine…before it had even launched.
That title was due to launch last September, but a series of delays have meant the date has moved back several times.
This doesn't exactly bode well for News International's next magazine launch a rumoured weekly news, comment and analysis magazine that could draw on the editorial resources of The Times.
The company had registered the name Spectrum with the Patent Office and news analysis is thought to be the most likely route for the new magazine.
Still there has been some success it did win the contract to publish Sky Magazine…oh wait it won that from sister company BSkyB.
That said celebrity real life magazine Love It! recorded an initial ABC of 405,441 exceeding its 400,000 sales target.
There also meant to be a proposed Sunday Times-branded motoring title, but with star columnist Jeremy Clarkson involved with BBC Top Gear magazine that's not likely to happen anytime soon.
Gordon Macmillan
Blogging for:
Member since: 03 Jun 2008
Last login: 23 Nov 2009
Total Posts: 1,617
