Created by Red Bee Media the viral transforms the show's two star coppers, modern day Sam Tyler, played by John Simm, and the unreconstruced 70s 'Sweeney' man Gene Hunt, played by Philip Glenister, into 'Camberwick Green' style claymation characters. A nice idea that's really well executed.It's worth mentioning that Red Bee weren't first on the band wagon with this. Abbott Mead Vickers BBDO were there last year with its cheeky TV ad campaign for Quaker's Oatso Simple porridge range. That spot featured Windy Miller and ended up with a bit of a genital controversy if you remember. It involved Windy's eccentric Uncle Gruber, a naturist, coming to stay and exposing himself to viewers as you do.
I'm still intrigued how they are going to resolve this show. Is it a bump on the head? Seems a bit obvious and too close to "and it was all a dream". Time travel is another option, but again how likely is that?
Gordon Macmillan
Blogging for:
Member since: 03 Jun 2008
Last login: 23 Nov 2009
Total Posts: 1,617
