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Tory 'tosser' 

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Oh dear. The Conservative Party is attempting to ditch its stuffy image through new advertising that uses a "tosser" to warn against getting into debt.
Yes that's right, a Tory "tosser". They always think of these things first. The "tosser" film is the first of six "sort it" initiatives from the Tories. They are going to put it on YouTube among other places.

 The web ad shows a young man being influenced by his "tosser inside".

"Inside all of us lives a conniving dirty little parasite the tosser within. He wants you to spend spend..."

I'm not sure about the "tosser" inside, more like the Tory inside. It just reminds me of Loadsamoney and the 80s. I suppose that's where David Cameron got his political grounding.

There is a serious message in here somewhere about getting people to take personal responsibility for a series of issues, beginning with personal debt.

According to a Conservative spokesperson: "The 'sort-it' campaign is not a political campaign. It is about getting people to think about their own social responsibilities. We don’t agree that in opposition all you can do is talk about what you might do in government."

...which is handy because I haven't really heard a lot of talk about what Cameron is going to do.

The campaign has been created by advertising agency Karmarama.

David Buonaguidi, Karmarama's creative director, said: "The Tosser Inside is a wake-up call designed to appeal to an audience that usually screens out this sort of message. And by posting this film online, we’ve cut out the need to toss away millions on media spend."

UPDATE: You can now see this on YouTube as some one in the comments has pointed out.
Published Nov 23 2006, 03:43 PM by Gordon Macmillan

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Gordon Macmillan

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