Edition:: UK |; Asia

Jobs

Digital Senior Account Director
£46k +
Senior Account Manager
£30-37k
Strategic Planning Manager - £30,000 to £50,000
Up to £50,000
SEO Guru required – Up to £32k
Up to £32,000
Search Account Manager - £25,000 -£35,000
Up to £35,000

Gordon's Republic

Coupon cheats

Comments:0 Add your comment

Newspapers and brands spend as much as £70m a year on coupons, but the whole thing could be riddled by fraud.

According to a report on the Marketingblog there is a general consensus, backed by market research, that such mechanisms are being accepted at the checkout without the related product even being bought.

The blog quotes Edwin Mutton, director general of the Institute of Sales Promotion, saying that as much as 30% of coupons have their value/discount easily given without the retailer adhering to the published rules for redemption.

Furthermore, the ISP reckons that this malpractice has doubled in the last year and is only getting worse.

The ISP is backing a campaign to tackle the issue. Read more on the Marketingblog.

Published Sep 20 2006, 12:15 PM by Gordon Macmillan

save it on Add to Del.icio.us

Del.icio.us Add to Digg

Digg

Stumble

share on

Facebook

Comments

No Comments

To comment on this post you have to be logged in

Top of Page

Search Community

About this blog