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Gordon's Republic

Secret cappuccino

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Starbucks has a secret cappuccino and apparently it’s not the only one.
This is what it is. There is at Starbucks a cappuccino that is not on the menu, but which you can buy all the same.

It's cheaper and apparently tastes better, but it is hidden. If you ask for it, staff will serve it.

According to a report on the BBC, while that sounds strange it is the way that many companies do business.

Apparently Starbucks claims it does not have room on the menu board for this cheaper drink. Frankly that sounds like froth.

It's called the "short cappuccino" and I imagine that soon it might be selling a few more.

Coffee Republic has a similar drink.

The reason for it the BBC says is simple. Starbucks like everyone else would love to rip you off 24/7, but knows it can't.

So instead it has this formula of different prices for different types of customer. The low "hidden" prices are for those regular customers who would otherwise shop somewhere else.

Published Aug 25 2006, 04:43 PM by Gordon Macmillan

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