Fallon London's "balls" spot for Sony Bravia had been talked of as a possible winner of the Film Grand Prix on Saturday at the 2006 Cannes Lions, but in the end not even a consolation Gold, Silver or Bronze. Nothing at all.Shame, I really liked that, it was a visual feast with a great score. It was one of those ads that you could quite easily watch time after time and not tire of it.I know opinion was divided (failing to win at the British Television Advertising Awards or the US One Show and Clios), that some were indifferent to its charms, clearly more so than first imagined.The Guinness spot on the over hand, while a nice ad, wasn't a Grand Prix winner. It was the safe and easy choice. An ad that came from a long line of outstanding work, but wasn't outstanding itself.Still shouldn't grumble. A good win for the UK market with Golds for the Wieden&Kennedy's Honda 'Choir' ad and Lowe's ice skating priests for Stella Artois and silver for AMV work for Wrigley’s.Some people, it seems, really don't like their balls.
Gordon Macmillan
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