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Dirty Des goes to New York 

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Richard Desmond has gone to New York and he's having a go at everybody. He's even calling Sir Martin Sorrell short.
Desmond is surely one of those men who never just has a bee in his bonnet, but an entire hive.

As well as gratuitously laying into Sorrell (the two had a bit of a bust-up in February with legal papers flying back and forth as WPP sought £5.7m payment for work done on the launch of OK! in the US with Desmond counter-suing) with the rude but obvious, Desmond has been picking his targets as they come into range.

American Media (tabloid publisher of The Star, et cetera) chief David Pecker? Oh he's "shifty".

In an interview with Advertising Age, Desmond accused Time Warner of "putting out a lot of shit" about OK! in its defence of rival magazine People magazine.

Desmond is feeling a little sensitive that sales of OK! in the US are going to be a little below expectation. So what about that?

"You can tell all those wankers to fuck off because these are the figures."

As for the advertisers OK! is attracting, they should thank their lucky stars.

"The people who are advertising with us, which there aren't many, are getting the bargain of a fucking lifetime." posted by Gordon @ 9:59 AM 2 comments links to this post

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Gordon's Republic

Brand Republic's daily blog on digital, media and plenty in between.
 

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Gordon Macmillan

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Member since: 03 Jun 2008

Last login: 24 Nov 2009

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