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Gordon's Republic

Love Marmite

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DDB London has triumphed with the new Marmite squeezy jar TV ad, which is a pure piece of slapstick joy.

I don't even think you have to love Marmite to enjoy this one, but if you do it only makes the whole spot that bit more entertaining. Who hasn't spent valuable time scrapping away the very last dregs from the Marmite jar, which always makes the option of buying a plastic tub of industrial sized Marmite seem like an attractive option.

I found myself offering out advice to the poor guy with his arm in plaster cast as he tried to access his favourite spread. If you haven't seen the perfectly titled "when love turns to hate" spot you can watch it here. It's Brand Republic's ad of the week and rightly so.

Published Mar 29 2006, 12:28 PM by Gordon Macmillan

Filed under: Marmite

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