Following on from my rant about loading and the kind of overblown, overproduced microsites that form the hub of many a digital strategy I tried to think what we could call those ideas that do work. I like the term "lightweight" - an idea that you can understand easily, access quickly and share instantly. More often than not these ideas are executed anywhere other than a microsite, they have been developed on a budget and have to earn their audience through their intrinsic entertainment/functional value.
Geoff Gower, archibald ingall stretton...
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Member since: 15 Jul 2009
Last login: 20 Oct 2009
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