It’s always interesting to find out what real people think of green marketing initiatives. The London Lite dedicated a good chunk of its letters page to Tesco’s plan to run ‘buy one, get one free later’ promotions using vouchers to help cut food waste...
Marketing is entering the final stages of its carbon footprinting exercise. Readers of the magazine and this blog may remember that last month we revealed that Marketing is having its carbon emissions certified to enable us to carry the Carbon Trust's...
Driving up the M1 yesterday offered me some unexpected examples of green marketing. Fancy-pants haulage trucks, it seems, are where it's all at. The first one I saw on my way 'oop north was from Marks & Spencer. Its strange curvy roof was...
What’s to be made of the news that supermarkets have, in the words of the British Retail Consortium, ‘effectively halved’ the number of carrier bags they hand out? To be precise the seven-strong group, which includes Sainsbury’s, Tesco, Asda and Marks...
Happy World Environment Day to you. If you missed this it, it was last Friday. Tesco bigwig Sir Terry Leahy pulled no punches in a speech to the Politics of Climate Change Conference in Copenhagen to coincide with the momentous occasion. In typical Tesco...
Gemma Charles
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Member since: 03 Jun 2008
Last login: 18 Nov 2009
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