This week we reported on the latest marketing campaign by Method , the environmentally-friendly cleaning product company. While I like Method's brand and ethos, its latest activity makes me feel slightly queasy. It is running an initiative through...
I’ve just received a piece of direct marketing promoting a tie-up between Hotpoint and Procter & Gamble’s (P&G) Ariel Excel Gel. It’s a 21st century environmentally-friendly twist on the age-old marketing tactic of teaming a detergent brand up...
Gemma Charles
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Member since: 03 Jun 2008
Last login: 18 Nov 2009
Total Posts: 90
