It’s always interesting to find out what real people think of green marketing initiatives.
The London Lite dedicated a good chunk of its letters page to Tesco’s plan to run ‘buy one, get one free later’ promotions using vouchers to help cut food waste.
If the letters are a fair reflection of the Lite’s postbag then it seems to have received a resounding thumbs-up. Liz from Hendon says it is ‘more effective than some vague ideal of a virtuous carbon-free life’. Likewise David from Tufnell Park, said the move was a ‘brilliant idea’.
But then Suzie, from N18, (what is it about north-west London? Are they all serial Tesco watchers there?), takes a different view. Suzie reckons its ‘just PR’ and calls for the supermarket giant to half its prices instead before adding ‘obviously they would then receive less money’.
Probably true but surely every little helps, Suzie?
