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Music and its role at the heart of brand utility. Part 2.

Yesterday, I submitted part 1 of my blog on music and its role at the heart of brand utility. This is the second and final part of that blog, where I’ve listed five further considerations when using music to create brand utility. 6. Build strategic partnerships...

Posted Apr 21 2009, 07:49 PM by James Male with | with no comments

Filed under: O2, brands, utility, Nine Inch Nails, Pink, strategy, Nike+, Intel, iphone

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Music and its role at the heart of brand utility. Part 1.

Over the last month or so, one of the biggest themes to have emerged from the industry press, blogs and smoking Twitter feeds has been the concept of 'brand utility'. To consumers / customers / punters, fans & mere mortals - that's getting...

Posted Apr 20 2009, 11:43 AM by James Male with | with no comments

Filed under: Nokia, music, brands, utility, trent reznor, Nine Inch Nails

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Music and its role at the heart of brand utility. Part 2.

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Music and its role at the heart of brand utility. Part 1.