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About face: beyond endorsements

A couple of interesting research studies into celebrity endorsements have surfaced of late, prompting us to look again at the role of endorsements in music. A new Adweek Media/Harris Poll , investigating the persuasiveness of celebrity endorsements, offered...

Posted Nov 19 2009, 02:48 PM by Giles Fitzgerald with | with no comments

Filed under: music, brands, fans, endorsement, celebrity endorsement, manifesto, investment

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What’s the future of music sourcing & buying for brands? Part one

Many of us in agencies, record labels, music publishers and music consultancies are looking to answer this question. There are many issues to consider, most of which concern how one interest group is changing its relationship with another: * Brand &...

Posted Oct 01 2009, 05:29 PM by Richard Kirstein with | with no comments

Filed under: music, brands, Licensing, Procurement, advertising, Cost Efficiency, Purchasing, Cost Savings, Marketing, Marketing Procurement, Agencies, Best Practice, Production Consultants, Leap Music, Synchronisation, Synch, Decoupling, Sync

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Popping up on a high street near you

HMV’s name jumped out at us during a trawl through the music headlines a week or so back. If you didn’t see it the entertainment retailer announced it would be taking advantage of empty real-estate in the recession-hit high street to open temporary pop...

Posted Sep 30 2009, 04:04 PM by Chris Heath with | with no comments

Filed under: Nokia, music, brands, ATL, frukt, recession, sponsorship, endorsements, FRUKT Music Intelligence, frukt music, HMV, pop-up

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The Tweet 40

Vodafone is building upon it's presence in the micro-blogging platform Twitter in an attempt to drive traffic to its Vodafone Music store. The mobile operator has created a new service which it is billing as the "first-ever interactive real-time...

Posted Sep 18 2009, 01:00 PM by Dudley Ashton with | with no comments

Filed under: Vodafone, music, brands, Twitter, frukt music

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For Gimmick Sake

Playing night after night at the Hammersmith Apollo doesn’t seem so appealing to the exuberant performer in search of the next thrill. Ever since the Beatles pioneered the ‘gimmick’ gig by performing on a Saville Row rooftop, bands have been rocking out...

Posted Sep 04 2009, 10:48 AM by Natasha Peskin with | with no comments

Filed under: Sony Electronics, music, brands, activation, frukt, Mobile, FRUKT Music Intelligence, brand partnership

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Buy-ology – Part 3

What of both brands and artists working together? Certainly the days of dollar-heavy, simple endorsement deals are over (such as Michael Jackson and Pepsi in the Eighties), but there remains good potential for both parties if they are well matched. "We...

Posted Aug 28 2009, 10:49 AM by JACK HORNER with | with no comments

Filed under: music, brands, frukt, Buy-ology, neuro-marketing, endorsement, Martin Lindstrom, FRUKT Music Intelligence, music somatics

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Buy-ology - Part Two

Whilst brands need to harness the power of music, so the reverse is true and Martin cites three factors crucial in creating an artist’s “Brand” – something which will enable deeper and wider consumer engagement, and ultimately increased revenues. The...

Posted Aug 26 2009, 12:20 PM by JACK HORNER with | with no comments

Filed under: music, brands, frukt, Buy-ology, neuro-marketing, endorsement, Martin Lindstrom, FRUKT Music Intelligence, music somatics

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Buy-ology - Part 1

Since starting his own marketing agency aged 12, Martin Lindstrom has become one of the most respected branding gurus in the business. Among Time Magazine's top 100 most influential people, his advice is sought and savoured by the world's biggest...

Posted Aug 24 2009, 11:25 AM by JACK HORNER with | with 2 comment(s)

Filed under: music, brands, frukt, Buy-ology, neuro-marketing, endorsement, Martin Lindstrom, FRUKT Music Intelligence, music somatics

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UK Brand investment in music totals £89M in 2008

A new report from UK royalty collection society PRS for Music points to growth within the music sector despite the economic problems and continuing piracy issues - with the overall size of the UK music industry growing by 4.7% to be worth £3.6B in 2008...

Posted Jul 22 2009, 02:27 PM by Giles Fitzgerald with | with 3 comment(s)

Filed under: brands, frukt, advertising, Dereon, Nintendo, PRS for Music, Beyonce, endorsements, Armani, Trident, L'Oreal

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Music fans want a return on their festival investment

The saturation of the music festival market – which reached its peak in 2007 – echoed the mounting problems that arose from the saturation of the sub prime mortgage market of the same period. With live music the lucrative end of the music industry - following...

Posted Jul 14 2009, 05:08 PM by Giles Fitzgerald with | with no comments

Filed under: brands, activation, fans, research, recession, Festivals, sponsorship

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Twitter’s new birdsong for brands

Those who have dismissed Twitter, the 140 character micro-blogging platform, as a waste of time and effort may need to re-evaluate their perception of the service as a valuable platform for music marketing. A new report suggests that it could offer up...

Posted Jun 25 2009, 11:17 AM by Giles Fitzgerald with | with no comments

Filed under: music, brands, Miley Cyrus, Tweets, Britney Spears, Twitter, Niche

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Supertasters: Why brands should be hungry for music

Don’t know your a-has from your Elbow? You need a tastemaker. In our recent FRUKT Music Intelligence report we spoke to marketing guru Seth Godin about the current turbulent state of the music industry and how his ‘ Tribes ’ concept could be applied to...

Posted May 27 2009, 01:38 PM by Giles Fitzgerald with | with no comments

Filed under: music, brands, Seth Godin, supertasters, tastemakers, tribes, Zeitgest

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Brands, music and ‘credibility’

If we’re celebrating a boom era in the relationship between music and brands its worth recalling that the marriage hasn’t always been one of perfect harmony. Rock ‘n’ roll is an outsider sport and its relationship with rebellion, vice and general mischief...

Posted May 12 2009, 04:28 PM by James Poletti with | with no comments

Filed under: Topman, music, brands, activation, R&B, burial, rock, credibility, magazines, fans, bloc party, media, tribalism, content, punk, youth, Shellac, mass culture, Topman CTRL, Pete Doherty, ABC circulation, long tail, Carl Barat

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Music and its role at the heart of brand utility. Part 2.

Yesterday, I submitted part 1 of my blog on music and its role at the heart of brand utility. This is the second and final part of that blog, where I’ve listed five further considerations when using music to create brand utility. 6. Build strategic partnerships...

Posted Apr 21 2009, 07:49 PM by James Male with | with no comments

Filed under: O2, brands, utility, Nine Inch Nails, Pink, strategy, Nike+, Intel, iphone

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Music and its role at the heart of brand utility. Part 1.

Over the last month or so, one of the biggest themes to have emerged from the industry press, blogs and smoking Twitter feeds has been the concept of 'brand utility'. To consumers / customers / punters, fans & mere mortals - that's getting...

Posted Apr 20 2009, 11:43 AM by James Male with | with no comments

Filed under: Nokia, music, brands, utility, trent reznor, Nine Inch Nails

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About face: beyond endorsements

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What’s the future of music sourcing & buying for brands? Part one

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Popping up on a high street near you

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The Tweet 40

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For Gimmick Sake

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Buy-ology – Part 3

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Buy-ology - Part Two

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Buy-ology - Part 1

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UK Brand investment in music totals £89M in 2008

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Music fans want a return on their festival investment

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Twitter’s new birdsong for brands

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Supertasters: Why brands should be hungry for music

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Brands, music and ‘credibility’

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Music and its role at the heart of brand utility. Part 2.

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Music and its role at the heart of brand utility. Part 1.